Hy-Vee Triathlon is one of the premier triathlons in the country, with elite athletes from around the world in the competition. The Hy-Vee Triathlon re-design needed to better convey the prestige of the event through design and imagery. There would need to be a new focus on interactive media like video and imagery, all of which would need to be delivered through a custom content management solution called Spinternet. Spinutech worked successfully with the Hy-Vee team to design a site that would offer resources for both elite and amateur athletes, deliver news, events and media.