Media Planner/Buyer

Job Description

Spinutech is looking to add a Media Planner/Buyer to join our growing team. As a Media Planner/Buyer, you’ll be responsible for the media planning process from start to finish for your clients. You’ll work with multi-million dollar media budgets and collaborate across various teams and stakeholders to help build a world-class media planning and buying function for our clients. See what it's like to work at Spinutech here!

Responsibilities

  • Own the media planning process from start to finish for multiple clients, including research, RFP, selecting partners & negotiating rates, developing a media plan, building a media plan presentation outlining logic and rationale behind all media decisions, overseeing campaign setup, launch, and optimization.
  • Responsible for buying and optimizing programmatic campaigns inclusive of display, video, etc. across major platforms such Google Ads, Bing Ads, Basis DSP, The Trade Desk, etc.
  • Developing and aligning a media plan with stakeholders, including channel selection, messaging, reach, frequency, costs, and expected impact; Meet with internal teams to establish marketing goals, strategies and media objectives for existing and new clients.
  • Plan and assist in building digital advertising campaigns to meet client goals and manage pacing/budgets.
  • Set up all necessary paid digital ad accounts and profiles necessary to run desired campaigns.
  • Responsible for the client communication of media strategy as well as timely delivery of reports & analysis discussing performance, data, and action plans
  • Support A/B test scenarios for optimization and improvement in each digital medium, coordinating with analytics.
  • Schedule and organize deep dive media analyses for each client to audit all campaigns, identify problems, opportunities. Prepare and communicate recommendations and action items to internal teams.
  • Accountable for executing strategies that exceed client goals and KPIs
  • Manages budgeting on a daily, weekly, monthly, and quarterly basis

Qualifications:

  • Minimum 3+ years of digital marketing experience in media planning/buying and/or programmatic 
  • Hands-on experiencing with media planning software such as Media Tool or Bionic
  • Google Analytics experience required
  • Technically savvy with advanced Microsoft Excel experience a plus
  • Google Ads certification is a plus, a willingness to obtain required
  • Excellent verbal and written communication skills
  • Experience in managing multiple projects and deadlines
  • Excellent organizational skills and attention to detail
  • Proven analytical and critical thinking skills
  • Excellent time management skills with a proven ability to meet deadlines
  • Team player approach, contribute to a collaborative team environment

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