Social Media Strategist

Job Description

We are seeking a Social Media Strategist with a strong content creation background to join our team. This role will be responsible for successfully planning, recommending and executing Social Media strategies to meet clients' digital marketing goals. Strategists will have a creative foundation and own the creative process all the way through ideation to execution. Strategists are required to provide a proactive service level to clients, maintain and grow strong relationships with those clients, and grow business within existing customers.

Responsibilities

  • Design and implement social media strategies to achieve marketing goals for a variety of clients across multiple industries
  • Maintain proper visual content pertaining to the kinds of images, videos, and assets types
  • Expertise and knowledge of TikTok, Instagram, and other social platforms. 
  • Proficiency with adobe creative cloud, photoshop, after effects, premiere, and/or similar creative tools
  • The person should have a pulse on memes and top creator
  • Work closely with the account leads to identify key audiences and channels, market-specific value propositions and key program messages, and to conduct account planning activities
  • Analyze KPIs relative to the social media strategy and create clear actionable insights from available data
  • Understand best practices and trends in social media marketing and understand how to both build and convert a digital audience
  • Create social content calendars based on company objectives, seasonal aspects, and audience considerations
  • Listen & engage with the online community and acting on client’s behalf
  • Monitor the latest trends in social media, including advertising formats, channels, and technologies to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
  • Proofread and quality check, with a focus on accuracy and attention to detail.
  • Experience with social listening or management tools such as Sprout Social, HeyOrca
  • Enjoy the process of content creation, posting content and interacting with consumers online

Requirements

  • 2-5+ years of experience in social media marketing with an emphasis on content creation 
  • Experience with photoshop, sketch, adobe premier, canva, bannersnacks, or similar editing tools Illustrator 
  • Facebook blueprint certification a plus but not mandatory based on experience
  • Strong knowledge of how to market and communicate to specific client audiences across all mainstream social media channels
  • Experience in integrating content into multiple social distribution channels
  • Possesses well developed analytical ability to extract insight from data and plan next steps across multiple online media
  • Understanding of Google Analytics and specific social channel metrics
  • Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude and team mentality a must

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