Ask Your Digital Marketing Agency About Their Google Partnerships
Published by Spinutech on March 1, 2022
We all have at least one person in our life who proudly declares that Bing is their default search engine. But the reality is that search engines not named Google are all competing for second place. Google accounts for 90% of the global search engine market, averaging 70,000 searches each second. That amounts to approximately 5.4 billion Google searches per day.
This is Google’s world. We’re all just living in it, especially if you’re a business owner. If you’re trying to reach your customers online, Google is effectively their favorite hangout. You can show up there, but if you don’t have the right approach, you can end up looking like Steve Buscemi.
To get the most out of Google, you need to partner with an agency that knows their way around, and you just so happen to be on the website of a digital marketing agency that is not only a Google Premier Partner, but also a certified Google Marketing Platform Partner.
What is a Google Premier Partner?
The Google Partners program was introduced to provide individuals and companies official recognition as Google Ads experts. The basic Google Partner badge is awarded to agencies with at least one certified expert managing $10,000 quarterly with solid performance. The criteria for Google Premier Partner status is much higher and reserved for only 3% of Google Partners.
Spinutech is among the small percentage of agencies that can call themselves a Google Premier Partner, which is no small feat considering what we are measured against:
- Google Ad campaign performance
- Client retention and growth
- Quarterly ad spend across accounts (Spinutech manages more than $10 million)
- Our ability to maintain and grow our client’s customer base
- Delivery of overall ad revenue
- Product diversification across Google platforms
There are a plethora of benefits that come with being a Google Premier Partner, including access to the latest product betas and advanced Google Ads support with a dedicated agency support team. But most importantly, when working with a Google Premier Partner you can trust that you are partnering with experts who have the proven ability to get the most out of your advertising dollars.
What is a Google Marketing Platform Partner?
Google has high standards for Google Premier Partners, and the same holds true for certified Google Marketing Platform Partners. The Google Marketing Platform is a suite of advertising and analytics tools with cross-channel audience data integration and reporting features. It’s a unified platform that enables marketers to better understand their customers and make real-time optimizations to their campaigns based on data and performance.
Much like Google Ads, the Google Marketing Platform is designed to be easy-to-use, but operating its functionalities at a beginner’s level is going to hold you back from achieving advanced results. Hence the appeal of a certified Google Marketing Platform partner.
To become a certified Google Marketing Platform partner, you have to exceed Google’s rigorous performance standards for excellence. Spinutech has been certified as a partner for Analytics, specifically. Not only is it a validation of our Data & Analytics team’s work and expertise to-date, but the certification also provides our agency with access to the Analytics Partner Hub, product roadmaps, and more. Ultimately, it’s proof positive we can provide our clients with customized and scalable Google Marketing Platform implementations tailored to their needs.
If you’re looking for a competitive advantage to separate yourself from the rest of the market, invest in analytics and a team that knows how to leverage data to drive business results.
Every Partnership is Built on Proven Performance
It’s important to remember that Google does not hand out premier partnerships and certifications like candy on Halloween. If anything, they reserve the coveted full-size candy bars for the best kids on the block, and the only way to earn that status is through proven performance. Our track record speaks for itself. You don’t have to take our word for it, either. Just ask Google.
Contact Spinutech today if you are interested in learning more about how our team can leverage our knowledge and expertise as a Google Premier Partner and a certified Google Marketing Platform Partner to advance your digital marketing efforts and grow your business.