Since her early days as a digital marketing manager for a small bio-agricultural company, Nadia has done it all. Her career path has allowed her to dabble in A/B and multivariate testing, conversion funnel and audience analysis, UI/UX design, and heatmap and behavior flow analysis. Did you get all that? Nadia has a diverse skill set outside of work, as well. She enjoys drawing, painting, and anything crafty, and can often be found in the outdoors with her husband.