Episode 6: Rise 25 Test

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Bob Murphy is the Chief Revenue Officer at Patra Corporation, the leading provider of technology-enabled services for the insurance industry. Patra powers insurance processes by optimizing the application of people and technology, supporting insurance organizations as they sell, deliver, and manage policies and customers through the PatraOne platform.

Bob leads all sales, marketing, and strategic initiatives to help scale Patra's business, develop new technologies, and continue to provide top-level service to Patra's customers. Prior to Patra, Bob served as the CRO for Cloud Lending Solutions and held numerous positions in the financial and technical services industry. In total, Bob has 40-plus years of professional experience in the sales and marketing industry.

Here’s a glimpse of what you’ll learn: 

  • Bob Murphy discusses his role as the Chief Revenue Officer of Patra and his marketing strategy from a sales perspective
  • Bob's approach to managing pressure
  • Patra’s strategy for beating out competitors
  • The experience of taking on a private equity partner 
  • How COVID impacted Patra and altered the company’s culture
  • Preparing for what’s ahead for the insurance industry

In this episode…

As an insurance company, it’s essential to have the technology and automation that allows you to provide quality service to your clients. In the insurance landscape, it’s imperative to combine your services with the right technologies to compete. What technology is available to help your company thrive and grow?

Implementing simple, effective processes and a strategic marketing plan can take your company to the next level. Patra Corporation combines insurance processes and technology to drive profitability and new customer acquisition, assisting insurance companies to scale their businesses. With the insurance climate in transition, you want to be prepared with resources that are going to drive your business ahead of the competition. 

In this episode of The Growth Fire podcast, Kevin Hourigan sits down with Bob Murphy, Chief Revenue Officer at Patra Corporation, to discuss his insights on growing a profitable business and what he’s learned along the way. Bob talks about his role at Patra, his competitive strategy, and the lasting effects of the pandemic.