Creating Strategies for Business Growth

Here’s a glimpse of what you’ll learn:

  • Shelia Reed summarizes her background
  • The differences between working for a private company and a public company
  • Key indicators to help track performance
  • Opportunities for marketers in the current market
  • Inbound vs. outbound Marketing
  • Shelia shares how her mentors have impacted her professional growth

In this episode…

Both private and public growth companies are diligent and responsible with corporate funding. The real challenge for private equity partners is the expectation for them to grow and provide results.

The good news is that there are tools available to help track performance. When evaluating and implementing strategy, measuring your progress is paramount. Shelia Reed has adopted resources designed to track growth, retention, and engagement using dialed-in marketing strategies to scale businesses.

In this episode of the Growth Fire Podcast, host Kevin Hourigan sits with Business Engagement and Strategy Lead at Ameritas, Shelia Reed to discuss levels of business strategy. Shelia talks about the differences between working for public and private companies, tools to track performance, and various opportunities for marketers in today’s market.

Sponsor for this episode...

This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.

To learn more, go to

Guest Contact Details

Shelia Reed is the Business Engagement and Strategy Lead at Ameritas, a mutual-based organization offering insurance, financial services, and employee benefits. As an experienced sales and marketing leader in both the financial and healthcare industry, Shelia helps companies identify brand strategies that leverage the most growth. She was chosen as a finalist for the Chief Marketer of the Year award due to the impact she’s had on the marketing industry.

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