Responsive Design: Is our company ready?

Responsive Design: Is our company ready?

By Jeff Jones on January 22, 2014 in Design

With the Super Bowl approaching I thought it was time to talk TV’s. After all, in 2013 an estimated 7.5 million households planned to purchase one prior to the Big Game.  As a consumer I’m leery of making a big purchase only to see a better version offered a few months later and usually at a cheaper price.  You likely feel the same way when it comes to investing in technology advancements for your company.

One of the biggest trends in last two years has been responsive. So, when is the right time to jump into a responsive design? Well, first off responsive design is here to stay. You won’t be seeing a 3D version of responsive design offered anytime soon.

Google, who runs the roost when it comes to search has made a public statement supporting this design direction.

“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.” – Google

So, is your company ready? Here are a few considerations to help determine how quickly you should pull money out of your marketing budget in 2014 to support your company's presence online.

  1. Review your Google Analytics to become aware of how mobile traffic has increased over the last couple of years. Don’t have Google Analytics set up? Call us, we’ll help out. 
  2. If your mobile stats are seeing a steady increase consider your company prequalified. Smartphone penetration in the US has been on a constant incline and those users expect to access your content wherever they are on whatever device they choose.
  3. Who is your ideal target audience? Are they evaluating your services or products at the office or somewhere else and at a different time? Mobile traffic often sees a spike in the evening as people multitask in front of their TV.
  4. How competitive is your industry? Can you withstand a sub-par user experience and keep your current customers happy? What about attracting new ones? 
  5. How important is your website to your company’s sales process? Every industry is different but most agree it continues to become a bigger player all the time.

Answering these questions above will help you determine the priority you should place on responsive design for 2014. We know transitioning a large site may seem daunting but it can be easier than you think. Let us know if you have any questions and how we can help.

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