Behind the Scenes: The Making of the Hy-Vee Fuel Saver

By Marc Reifenrath on December 28, 2012 in Development

The Hy-Vee Fuel Saver program was designed to help you save at the pump when you purchase grocery items that you and your family shop for everyday. Simply speaking, the more Hy-Vee Fuel Saver products you buy each week, the more you can save on gas.

Because the program was built to be almost effortless, and easy to use, the process for signing up, activating your card, and viewing your balance needed to follow suit. Hy-Vee came to Spinutech to assist in the buildout and programming.

Signing up online takes just a few minutes. Customers create a My Hy-Vee account (if they don't already have one), fill out a brief signup form, and the Hy-Vee Fuel Saver card is sent to their door.

Once the card is received and activated, it's ready for use! In addition to signing up online, Hy-Vee Fuel Saver accounts also lets customers check their discount balance, update account information, and report a lost card.


The goal was to make the signup process, and overall user experience match Hy-Vee's existing online, My Hy-Vee functionality. The end result was, and continues to be a great success!

Have you signed up for a Hy-Vee Fuel Saver card yet?

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