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Jan 19 Trends

Digital Trends and Insights: March 2019

By Abby Miesner on March 29, 2019 in Digital Marketing

The world of digital marketing is constantly changing. It can be hard to keep up with all the latest trends and insights. Never fear! Our digital team with expertise in Account Management, SEO, Social Media & Influencer Marketing, Content Strategy, Digital Paid Media, and Web Design have sourced some articles we feel do a great job of sharing the latest and greatest information you need to know on a monthly basis.

General Digital Trends

Brands No Longer Want Your Loyalty. Now They Want Your Love.

Whether retail or online, consumer engagement is shifting dramatically. Brands are a dime a dozen, and consumers are demanding experiences - to go along with their desire for instant response and results. What’s more, consumers are more and more willing to engage in a two-way conversation with the brand to share and document their experiences. This makes our digital strategy all the more important for consumers to engage with and feel our love.  

Tiffany Hamil, Digital Account Lead

The Ultimate List of Email Marketing Stats for 2019

Ninety-nine percent of consumers check their email every single day! It’s clear that email marketing is not dead, and for many, the strategy just needs a refresh. This article offers a number of proof points on the power and impact email marketing can have on your overall digital marketing strategy - whether you have a B2B or B2C strategy. As digital marketers, it is a great opportunity to hone our craft and reach our customers where they are, knowing that 46% of email opens come from mobile devices.

Tiffany Hamil, Digital Account Lead

Paid Search

Bing Ads Editor Releases Updates to Make Google Ads Imports Faster, Easier 

With recent updates, Bing has allowed more fluid uploads between Google AdWords and Bing Editor. This is important because it saves users time when setting up or updating campaigns. It also includes some improvements that allow users to make more advanced edits during the upload process, such as setting up specific URLs, budgets, or bids for ads that will only be running on the Bing platform. Simplifying the transition between both platforms opens up opportunities for advertisers to become more comfortable and more likely to use it going forward.  

Stephanie Honn, Digital Paid Media Strategist

The Future of Search Engine Marketing Is Full Funnel 

Most marketers prefer to use search engine marketing as a bottom-of-the-funnel tactic. But what about top or mid-level queries that lead consumers on their marketing journey? It is often forgotten that consumers use search engines at multiple points throughout their consumer journey and can start high up in the funnel, in the middle, or at the bottom. Expanding campaigns to include upper, mid, and low funnel keywords can have a valuable impact on campaigns, by reaching consumers earlier in their search and drive more success to your campaign.

Stephanie Honn, Digital Paid Media Strategist

Search Engine Optimization & Content Strategy

March 2019 Core Algorithm Update 

In mid-march, Google made a significant Search algorithm update. This was a broad core update, that according to Google was one of the largest in recent years. Most broad core updates are targeted to help Google better understand search queries and webpages to generally improve the user experience. It’s important to understand the updates and have a plan for responding.

Ben Johnson, SEO Strategist

New Google My Business 'Offers' View Makes Promos More Prominent

Since the addition of Google posts to Google My Business profiles last year, there have been no updates until recently. This March Google made an update to how Posts, more specifically “Offers”, are visualized in search and on Google My business profiles. This will improve how easily users will find a businesses Google My Business offer post and will give preference to any post that is an offering/sale.

Ben Johnson, SEO Strategist

Content Marketing

What the H? How to Make Your Tags Matter in SEO  

You didn’t spend those long hours writing content for no one to read it, did you? No, your carefully chosen words demand an audience. It all starts with your heading tags. You may think your content is perfect as is, but not in the eyes of search engines if your headings are not optimized.

Blake Ruane, Content Strategist

The Light and Dark of 'Tidying Up' for Writers 

Marie Kondo is taking the country by storm, but is “tidying up” as a concept applicable to content? It may lead to a light bulb moment on the path to achieving your goals or you may get bogged down by feelings of inadequacy. The creative process is learning when “good enough” is good enough.

Blake Ruane, Content Strategist

Social Media (& Influencer Marketing)

A Year After Facebook's Big News Feed Algorithm Change, What Kind of Content Does Best? 

Between January 1 and March 10, 2019, web content (links to articles or content off of Facebook) saw 1.5X more engagement on Facebook than it did during the same period in 2018. Live videos comprised the lowest percentage of the top-performing post content formats – with photos dominating the top 10,000 posts. Although Live Video is underperforming, Native Video outperformed photo posts, driving the highest average overall engagement during this period.

Maggie Boesen, Social Media Strategist

LinkedIn Adds New Ad Targeting Options 

After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the platform, LinkedIn is now broadening its ad targeting to include ‘lookalike audiences’, ‘audience templates’, and most notably, the addition of Microsoft Bing search data to beef up the interest targeting options.

Maggie Boesen, Social Media Strategist

Web Design

The Difference Between UX and UI Design 

UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together.

Luke Baldwin, Web Designer

How People Make Decisions 

It’s important to understand that all decisions involve emotions. This article explains how you can make your users feel confident in their decisions and why it’s a bad idea to provide more than four options to choose from.

Brianne Koch, Web Designer

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