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Jan 19 Trends

Digital Trends and Insights: January 2019

By Abby Miesner on January 21, 2019 in Digital Marketing

The world of digital marketing is constantly changing. It can be hard to keep up with all the latest trends and insights. Never fear! Our digital team with expertise in Account Management, SEO, Social Media & Influencer Marketing, Content Strategy, Digital Paid Media, and Web Design have sourced some articles we feel do a great job of sharing the latest and greatest information you need to know on a monthly basis.

General Digital Trends

How Digital Marketing Will Change: 17 Predictions for 2019

The digital marketing landscape is ever evolving, now is a great time to sit down and analyze a possible shift. In this article, Digital Marketer gather’s information from digital marketing experts and discusses changes they’ll focus on in the new year. Perhaps this is the year Mobile conversions are higher than desktop, Facebook ads make a bigger impact on users, marketing automation gets serious, and testimonials are targeted from the right demographic.

Kristi Leaders, Digital Account Manager
 

The Agency + In- House Hybrid

Hiring an agency has plenty of benefits. Finding the balance in your marketing efforts between in-house and external may take some time and adjustment to find the sweet spot. Using the hybrid approach may result in lower costs with full time expert management.  

Kristi Leaders, Digital Account Manager

Paid Search

What makes people click on search ads?

The majority of people can't tell the difference between an ad at the top of search results vs "normal", organic results. But there's a subset of people who intentionally click on search ads. The number one reason? The ad answered their search.

The rest of this article shows some of the other reasons people intentionally click on search ads.

Cody See, Digital Paid Media Strategist

Facebook is expanding into Search Ads. What will this mean?

Facebook is testing search ads. This isn't new -- they tried back in 2012 too. Right now the ad creative and targeting options are limited. Ads are simply repurposed social ads (not intentionally written for searchers), and there's no keyword targeting -- Facebook just matches your audience targeting. It’s still exciting though, and hopefully this will be available to all advertisers in the future.

Cody See, Digital Paid Media Strategist

Search Engine Optimization & Content Strategy

What Is Edge SEO & Why You Should Adopt It

Edge SEO is the culmination of unified efforts between developers and SEO experts to deliver the ultimate user experience. Mobile-first made speed and access a top priority, and Edge SEO will offer serverless, low bandwidth site access from anywhere.

Taylor Fisher, SEO Strategist

How to Protect Your Website from Negative SEO

Some companies have employed black hat tactics to attempt to destroy the ranking of their competitors, mainly through spam backlinking. Understanding how these work, and building websites that are less susceptible to these campaigns, is crucial.

Taylor Fisher, SEO Strategist

Content Marketing

State of Content Marketing 2019: Creativity Strikes Back

Business-savvy storytellers have paved the way for best content marketing practices. Expect an increase in creative content with a strong focus on brand purpose as brands begin to understand that quality content at every stage of the business funnel is part of a smart marketing strategy.

Julianne Hilmes Bartlett, Content Strategist

Dump the Sales Funnel in Favor of Lifecycle Marketing

It might sound bold, but ditching the sales funnel for lifecycle marketing just might be the ticket for attracting today's online consumer. The four stages of the cycle more closely align with soft skills and allow consumers to be human—moving back and forth between stages as they need instead of being forced through a funnel.

Julianne Hilmes Bartlett, Content Strategist

Social Media (& Influencer Marketing)

6 Common, Budget-Killing Facebook Ad Errors (and How to Correct Them)

Choosing the wrong creative isn’t the only thing that can be detrimental to Facebook ad campaigns. This article gives the top 6 things to consider when developing a paid Facebook strategy.

Angie Bolotin, Sr. Social Media Strategist

Influencer Marketing: Hottest Trends From 2018 And What To Watch in 2019

Influencer marketing had a hot year in 2018 and the unique marketing technique is expected to grow in 2019. Learn the top trends of last year and what to look forward to in 2019.

Angie Bolotin, Sr. Social Media Strategist

Web Design

The 8 Most Important UI Animations of All Time

Let these 8 UI animations take you back to some truly groundbreaking digital experiences. At the time they were a leap forward with how we interact with technology.   

Mark Palmer, Web Designer

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