Google's Going Mobile Friendly
By Marc Reifenrath on April 15, 2015 in Digital Marketing
Hey! Google rankings in mobile search results will change April 21st... is your website ready?
Seriously! Here it is straight from the horse's mouth...
"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."
(For all you SEO-minded folks, the impact of this change is rumored to be higher than Google Panda, Google Penguin and Google Hummingbird. Big deal, right?)
"Mobile-Friendliness"?...Is My Site Going to be Ok!?
Fret not, in all liklihood if your website is fairily new (let's say, 2-3 years old), you're probably ok. But! Just to be safe, let's do a Mobile Friendly Test. Hopefully your results look something like this...
If your results are quite the opposite, first and foremost, do not panic! Grab yourself another coffee, and give us a call or shoot us an email, we'll help you get some plans in place. The long and the short of it is that Google likes Responsive Web Design, in fact, they officially recommend it (see #3).
So Tell Me...What's Next?
Google doesn't typically mention these sorts of annoucements in advance (actually this is the first time they have ever done so!), thus it's clear that it'll be quite important. Remember, the update will begin rolling out on April 21, so keep a close eye on your rankings!...and if you need help, you know who to call! (subtely points to self :)