How to Choose an SEO Agency

How to Choose an SEO Agency

By Marc Reifenrath on January 13, 2012 in Digital Marketing

So, you're looking for help with your website...more specifically, you're wanting more traffic, more leads, and more sales. You heard through the grapevine that Search Engine Optimization (commonly known as SEO) is your answer.

Where do you start? How does it work? Who you gonna call? (not Ghostbusters) It's important to know what you're looking for in an SEO agency/company/person.
Start off by asking yourself these questions:

Do they guarantee first-place rankings? Don't get hung up on being number one. More often than not these types of guarantees are used to compensate for a lack of experience or track record. Instead, focus on the quality of the visitor, and how you can get them to convert (i.e. fill out a form, make a purchase, download a file, etc).

Do they focus on conversions and goals? Search traffic reports are nice, and can provide useful data on your visitors, but a high number of visitors doesn't necessarily mean a high number of conversions (i.e. leads, buyers, signups, etc). Ensure your goals are able to be clearly tracked and reported on.

Do they use a one-size-fits-all approach? It can't be emphasized enough...every SEO proposal should be unique. What works for Company A may not, and usually does not work for Company B. Request a proposal that has action items detailed specifically for your business.

Do they complete the work in house and are they self sufficient? The biggest hurdle is typically the least obvious. SEO is often mistaken for a simple task like turning on a light switch, but that couldn't be farther from the truth. Beyond knowing exactly what they will be working on, it's also important you understand who they will be working with. As mentioned in a previous post entitled One Stop Shop, any work done to your site is often convoluted with multiple parties, multiple departments, and multiple decision makers. Make sure any costs associated with these tasks is clearly laid out.

The world of Search Engine Optimization (SEO) is quite massive and ever changing. Whether you've had experience with SEO in the past or are a complete newbie, contact us about SEO...we're here to help.

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