Make Your Video Better For Your Website With These 7 Tips

By Marc Reifenrath on July 25, 2016 in Digital Marketing

Online video has become a common part of web content strategy for many companies. Even though YouTube has done a good job of lowering our expectations for what a “good” video is you should still have a plan to create a nice quality video. Having a plan for your online videos is a great idea and it’s not nearly as hard as you may think.

Videos don’t need to be professionally produced. There are always exceptions to this rule and I would encourage you to hire a professional for longer form videos. If you are looking to do a short, web-only video then try it on your own. Almost all smartphones have great built in cameras now. You can buy a very inexpensive tripod from Amazon that will provide a nice stable shot.

Here are 7 easy ways to create better videos for your website-

1. Quality Lighting: Shooting outside may be the easiest place to get some nice, natural light. That may not always be the easiest to pull off. If you have to shoot indoors find a room with lots of natural light or consistent halogen lighting. Try to avoid shadowing, especially on yourself or the product.

Do a short test run just to make sure your lighting is good.


2. Good Audio: Make absolutely sure that you can be heard. This may mean shutting off the heating/cooling for a bit (or other equipment that is producing background noise).

3. Keep it Short: Try to keep your videos in the :20-90 second range. Much more than 90 seconds and you won’t hold the user's attention. Think about the last video you watched from start to finish and how long that was.

4. One Take: To avoid spending bunch of time on intensive editing, try to do the video in one continuous take. This may mean repeating your script or thoughts a few times, but it will save you a ton of time in the long run.

5. Shoot Horizontal, Not Vertical: Have you ever watched a video that has the black bars on the sides and the actual video is really small? That is exactly what happens when you shoot your video vertically instead of horizontally.
6. Sit Still: Most of us are not comfortable on camera. We tend to get fidgety and start to rock back and forth. Look straight at the camera and keep still. You want the focus to be on what you are saying and not your fidgeting. Watching yourself on camera a few times will help you recognize these habits.

7. Rule of Thirds: Often times your instinct is to put the primary subject in the center of the frame. Instead, try to put your primary subject in the middle of the left or right third. Depending on what is in your background try to balance the shot with something in the other two-thirds in the background.

Creating videos for your site can be easy and something you should try to work into your ongoing content plan. Think about what types of videos you could produce. Try to make them engaging and educational. Ultimately your videos should help drive the viewer to the desired next step on your site.

Alright, you are ready to give it a try now, right! Don’t worry, we can’t all be the next Ron Burgundy, but you can make a great web video all on your own. Still think you need a little help sorting this all out? Not a problem, we’d love to talk through this with you.

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