Mastering Digital with Must-Attend Conferences
By Tina Kendall on April 28, 2017 in Digital Marketing
For marketers like me who are just beginning to dive deeper into the digital world, navigating the constantly-evolving world of digital marketing can be a bit overwhelming. Just when you think you have a handle on a tactic, a new best practice is introduced, your technology platform changes, or Google introduces an update to an algorithm. That’s the beauty (and curse) of digital marketing — it’s always changing. But, that change is always pushing us to provide deeper insights, better results, and a more well-rounded customer experience.
So, how does one go about mastering this craft? Or better yet, how do more seasoned digital experts maintain their digital marketing prowess? I asked my colleagues here at Spinutech and their advice all centered around continuous training and professional development.
To get a better handle on some of the training opportunities available to me, I spent some time researching what digital marketing conferences remain in 2017. Below is a list of my findings. Some of these have been named “the best of the best,” a handful of these my colleagues have attended and recommend, some of them are still on the bucket list, but all of them are sure to provide the tools and resources I need to advance my skills as a digital marketer.
Is there another conference you’d recommend? Reach out and let us know.
Remaining 2017 Digital Marketing Conferences April
April 29-May 5, 2017 — UX Conference; San Francisco; all-day, immersive trainings provide attendees practical skills and design ideas they can apply immediately. See additional dates and locations below.
May 3-4, 2017 — Social Media Camp; Victoria, BC, Canada; Canada’s largest social media conference attracts people from all over North America and tackles all aspects of social media marketing including communications, sales, crowdsourcing, e-learning, digital marketing, content marketing, email marketing, inbound marketing and more.
May 9-10, 2017 — MMA Mobile Marketing Leadership Forum; New York City; “Mobile, The Marketing Imperative” provides best practices and insights around the full suite of mobile tools, allowing attendees to walk away with strategies for staying ahead of the competition and optimizing mobile, not only within the marketing mix, but within the mobile mix itself.
May 9-11, 2017 — MarTech; San Francisco; for the more seasoned digital marketing professional, MarTech provides graduate-level marketing, technology, and management topics to help attendees succeed in a martech-powered world.
May 10-12, 2017 — Gartner Digital Marketing Conference; San Diego; promises unbiased and actionable advice on the trends, tools, technologies, and techniques needed to master your craft while addressing some of the biggest challenges marketers face today.
May 14-19, 2017 — UX Conference; Washington DC
May 24-26, 2017 — C2; Montreal; “Ecosystems” is the theme of this year’s conference that brings together decision makers and creative minds to collectively shape, experience, and challenge the future of business.
June 5-6, 2017 — SearchLove; Boston; brings together world-leading thinkers for a two-day event to discuss the latest in search, analytics, content creation, website optimization, paid promotions, and more.
June 11-13 — WistiaFest; Boston; for businesses that love video, participants that attend this Wistia-hosted conference will walk away with techniques to improve their video strategies.
June 12-14 — Search Marketing Expo; Seattle; “SMX Advanced” is the only conference designed for experienced search marketers. Fast-paced and information-packed, attendees will engage with others you speak the same native language.
June 12-16, 2017 — UX Conference; Copenhagen
June 19-23, 2017 — UX Conference; Austin
June 21-24, 2017 — VidCon; Anaheim; for people who love online video, VidCon brings together featured creators who discuss how attendees can capitalize on online video, the most important cultural force since the motion picture.
June 25-27, 2017 — Call to Action Conference; Vancouver; attendees should come prepared to learn about next-level, actionable marketing tactics they can utilize the very next day from the best in digital marketing.
July 17-19, 2017 — MozCon; Seattle; people from small companies to large agencies attend this conference to stay abreast of the latest trends in SEO and learn from leading industry experts.
July 23-28, 2017 — UX Conference; Sydney
August 13-18, 2017 — UX Conference; Vancouver
August 22-23, 2017 — The Content Experience; Toronto; presented by Uberflip, attendees at this event learn from leading industry experts how to create, manage and optimize content experiences for the entire buyer journey.
August 23-24, 2017 — Digital Summit; Philadelphia; "where ideas and inspiration are born," attendees will learn practical, actionable solutions from industry-leading brands and over 40 thought leaders at this digital marketing conference.
September 5-8, 2017 — Content Marketing World; Cleveland; attendees can expect to leave with all the materials they need to implement a content marketing plan that inspires.
September 13-14, 2017 — dmexco; Cologne; a conference for “makers and shakers, visionaries, marketing and media professionals, techies, and creative thinkers,” dmexco includes a conference and expo to allow visitors to experience the trends and business of tomorrow.
September 25-27, 2017 — Niche Digital Summit; Chicago; designed specifically for niche publishing leaders, this conference brings together the experts driving digital innovation to showcase insights, actionable data, and solutions to maximize online revenue.
September 25-28, 2017 — INBOUND; Boston; presented by Hubspot, this conference’s goal is to provide the inspiration, education, and connections attendees need to grow and transform their business.
October 3-5, 2017 — Spredfast Summit; Austin; for digital marketers wanting to learn all things social, this conference is dubbed “The Smartest Social Marketing Conference.”
October 3-6, 2017 — MarketingProfs B2B Marketing Forum; Boston; looking to sharpen your B2B marketing skills? This is the conference for you. This conference brings together hundreds of the smartest, most innovative B2B marketers to share their secrets to success.
October 16-17, 2017 — SearchLove; London
October 23-25, 2017 — HeroConf; London; coined “the world’s largest all-PPC event,” attendees will leave with actionable ideas and insights into the most critical issues, from 50 of the nerdiest PPC experts.
October 24-26, 2017 — Search Marketing Expo; New York; the only conference devoted to search marketing, attendees will focus on SEO and SEM tactics in an effort to tackle the challenges they face everyday and inspire new ideas.
November 6-9, 2017 — Pubcon; Las Vegas; digital marketers looking for in-depth educational sessions on SEO, SEM, Social, and Omnichannel themes will not be disappointed — it has been named a Forbes must-attend conference.
November 6-9, 2017 — dreamforce; San Francisco; sponsored by Salesforce, this conference aims to help marketing professionals master the Salesforce platform, ensuring a more connected customer experience.
November 6-9, 2017 — Web Summit; Lisbon; coined “the largest tech conference in the world” by Inc., Web Summit connects the technology community with all industries, both old and new. It’s where the giants of the web assemble.
November 15-16, 2017 — Internet Summit; Raleigh; this conference includes top-notch content on the latest digital strategies and best practices. With over 90 sessions available, attendees will walk away with hands-on techniques to improve their marketing practice.