Mobilegeddon: One Week Later

Mobilegeddon: One Week Later

By Marc Reifenrath on April 27, 2015 in Digital Marketing

One week after Google's now infamous Mobilegeddon update, the mobile search landscape has no doubt changed...but how much?  As with any Google algorithim update, the rollout is likely spread over the course of a few weeks, so while it's still a bit of a guessing game, we do have some insight.

Winners and Losers

Early indications point to the bigger guys being hit the worst. According to Searchengineland, "popular news sharing site Reddit topped the list of losers, followed by NBC Sports, Vogue, SongLyrics and Bloomberg Business." On the opposite end of the spectrum, winners included, "Entertainment Tonight, Foreign Affairs, JCPenney and Wired."

While the results above likely have no affect on your business directly, they do highlight one very important fact...everyone is on the same playing field. No matter how big or how small, everyone plays by the same "SEO rules". Much like ongoing car maintenance, your best bet is to have ongoing SEO audits to ensure your website is in the best position as the landscape continues to change.

New Update, New Look

Amongst the algorithm changes, there are a few front facing changes as well. Most notably, domains have been dropped and replaced by, "...the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format." Read more from Google on better presentation of URLs in search results. (Note the text in green in the screenshot below)

Moblie SERPS example

Good News, You Won't Get Left Behind

If your website is in need of some changes, fret not!... you won't get left behind. It appears that Google will likely reprocess new mobile-friendly pages even quicker. In a recent post entitled, 3 Days After Mobilegeddon: How Far Did the Sky Fall?, Moz sums it up nicely...

"However big this update ultimately ends up being, Google's push toward mobile-first design and their clear public stance on this issue strongly signal that mobile-friendly sites are going to have an advantage over time."

Short answer... always keep in mind, mobile first - mobile friendly.

Looking Ahead, Preparing Yourself

So if your website passed the Mobile-Friendly Test with flying colors, what's next? Ask yourself these questions:

  • What terms/phrases do you want to be known for?... does the content on your website refelect that?
  • Do you know what type of traffic drives users to your website?... is it the type of traffic you're hoping for?
  • How long has it been since you've taken a closer look at the content on your site?... have you ever conducted a website audit for the sake of SEO?

If you're questioning any of your answers, stop yourself... give us a call (319-277-7816)... send us an email, and let's get you on the right track!

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