SEO News: December 2016
By Britt Bischoff on December 27, 2016 in Digital Marketing
Editor's note: This was post was originally published on 12/27/2016 and is frequently updated with recent industry news.
Despite the holiday season, changes to the search landscape haven't slowed. Here's our breakdown of key events for December 2016:
Google cautions against non-secure password collection
December 27, 2016
If you're receiving this message, it likely means you're collecting password data from a login box that's not on a secure URL, and Google's giving you fair warning that in January, your pages will be flagged as "Not Secure." In this message, Google's stated that the Chrome browser version 56 and later will begin marking these non-secure pages with "Not Secure," which could have a major impact in user trust and behavior with your site. They've also made it well known that they plan to extend this to all pages on http sites in the next year.
This comes as no surprise since Google's been influencing the adoption of https for all websites for some time, and has promised to ramp up these efforts, as mentioned in our earlier post about HTTPS and SEO.
Google updates algorithm to surface more credible content
December 21, 2016
Google announced changes to their algorithm that will help keep sites that encourage incorrect, offensive, politically biased and stereotypical information out of the top search results. Google stated that this was the beginning of a change process and will continue working on ways to deal with problematic results, and offensive search suggestions. This comes after criticism of an offensive holocaust denial site surfaced in the top position for the search query “did the holocaust happen”, and among the growing concerns of “fake news” and “post-truth” content.
AMP display update - coming soon
Google announced they'll be changing the AMP display for easier URL sharing.