Take a Step Back - What is the Purpose of Your Website?

By Marc Reifenrath on April 27, 2012 in Digital Marketing

What is the purpose of your website? Literally, why does it exist? Seems like a funny question to ask, right?...but far too often it is simply overlooked. To put it bluntly, the entire existence of your brand or company online depends on the answer (or at least it should).

  • What are you selling?
  • What service are you providing?
  • Why should anyone care?
  • When a user finds your site, what do you want them to do!?

Understandably, your website should have multiple functions, however it's important that the reason for your existence online is front and center. Not only should you be showing the user what to do, you should essentially be telling them how to do it. Being so close to your website, it's easy to get caught up and not be able to "see the forest for the trees".

So, take a step step back and ask yourself, "What is the purpose of my website?"

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