Write More and Write More Often
By Marc Reifenrath on March 15, 2012 in Digital Marketing
Seems like a simple task doesn't it? Write more and write more often, but for many, writing an article for your blog or news feed is more of a challenge. Why? Because we're "too busy". Often times the responsibility of producing content is clumped in with one hundred other marketing related items that you "don't have time for"...well, it's time to make time.
If you have a blog or news section on your site, users expect content on a regular basis. If content is king, then consistent content is the queen (and the king always listens to the queen, right?). The importance of consistent content cannot be stressed enough.
"That one blog post every two months is about as good as not blogging at all."*
The more you post, the more traffic you will get. It may not be today, it may not be next week or next month, but over time the traffic will come. It may be a slow climb, but over time your audience will grow.
Become the expert your customers lean on for information. By focusing on a particular topic or concept, your audience may begin to rely on your blog or news section. It's quite simple actually, if you have one hundred articles over the course of the year about acme widgets, then it's safe to assume you know a lot about acme widgets.
This blog post doesn't contain any tips, tricks, or insider secrets...this is your wake up call! Dust off that keyboard, and get to typin'!
What does your blog or news section look like?
* Neil Patel - 12 Things That Will Kill Your Blog Post Every Time (#7 Publishing less than one post per month)