Search marketing is a critical component of real estate marketing as a large percentage of home buying process originate from this medium. Spinutech provides search marketing support to Coldwell Banker to keep them in the consideration process for people looking for home or a realtor to help sell their homes.
The key to any marketing strategy is staying in front of the eyeballs. Facebook is still a highly valuable channel for consumer-based marketing. We are able to leverage the exposure of this channel by remarketing to potential clients who have performed key actions on the main brand website
We developed new simple yet eye-catching creative for Coldwell Banker to use in their digital advertising campaigns. We are able to remarked this creative to traffic from the main site and keep the Coldwell Banker brand front and center with potential buyers and sellers. Combining this with the social advertising gives us a multi-channel branding effort that maximizes our exposure and reach.