When a user arrives at the site there is an IP lookup to show the closest dealer. The dealers logo and specific contact information down to each dealer location. The user can always change to a preferred location but this allows for a very personalized experience based on the users location.
Unique Offers Per Dealer
Each dealer can choose which promotional level they would like to participate in. This includes financing offers, banner promos and much more. There are typically three to five unique offers at any given time a dealer can choose to participate in.
We developed a strategy to deliver metrics at the location level, dealer level and site-wide. By getting these setup properly there is a greater understanding of user activity and this data can be used to make better decisions for promotions, feature changes and much more.
We couldn't be happier with the process and the product that Spinutech has delivered with MyJohnDeereDealer.com. The team we worked with exceed expectations at every turn. Not only did the site turn out better than how we envisioned it but they also built a truly sensational and user-friendly CMS. Throughout the process, the Spinutech team was flexible, always available and delivered critical insights. We are extremely pleased to have a partnership with Spinutech and we're excited about growing our digital offerings together.
Reed Battin, Corporate Program Manager, Geometry Global