Customized, individual showroom websites
Pella branches are locally operated and often owned. Pella wanted to provide flexibility for these individual branches to feature their own projects, highlight their staff members, and cater to a regional audience while providing brand consistency that wasn’t too limiting. Our technical team created a way for showrooms to easily personalize their own sites through our CMS, all within the framework of Pella corporate branding.
Ongoing content strategy
Pella’s content strategy includes capturing potential customers during the awareness and consideration phases by developing fresh content matching search intent. By developing fresh content on a broad range of home topics, Pella is able to appeal to a broader audience.
Spinutech conducts content research based on geography to identify seasonal and topical industry trends, then creates a content calendar based on that research. We create targeted content to match specific search intentions and intercept searches with unique, valuable content that supplies a demand.
We had several agencies to choose from when selecting a digital marketing partner. Spinutech presented a strong strategy that focused on the goals for our complex business model. The strategy was thoroughly researched and thoughtfully planned. In a very short period of time our new website exceeded all expectations. We are now achieving the goals we set thanks to Spinutech’s hard work and digital expertise.
Lynn Long, Centralized Marketing Manager
Pella’s individual branch websites allow branches to customize blog and project content to appeal to diverse audiences.
The projects section allows local branches to highlight examples of their work with product details and before and after photos.
Google map integration allows customers to find a local showroom with contact details, hours of operation, and a convenient map.
The blog is focused on utilizing SEO best practices to create engaging content.
Content is created with a focus on quality and authority coupled with locally relevant and useful topics. Distribution of this content helps acquire relevant, high-quality backlinks from authoritative industry experts.