Spinutech was able to find the right CMS to support Dan's Fan City's large product catalog and fulfill their need for customization.
Dan’s Fan City needed a CMS that could support customization and personalization and better equip them to compete in the online retail space.
The new website needed an SEO overhaul to improve its search engine ranking.
A custom plugin that allows users to design their own custom fan helps Dan’s Fan City stand apart from their online competition.
Established in 1979, Dan’s Fan City is America’s largest independent ceiling fan retailer. They manufacture their own brand of ceiling fans under the Gulf Coast Fans and TroposAir brand. Fans are sold through their own 44 retail locations, select lighting showrooms, and online through their website as well through Amazon and Home Depot. Their unique online fan builder allows users to design their own fan before purchase.
Dan’s Fan City’s challenge involved increasing their online sales. Most of their sales were done in the brick-and-mortar stores, but the online store sales were not keeping up. One major contributor to this was that their previous CMS was antiquated and did not support content customization and personalization. It was also missing other key features and, more importantly, a look and feel that would match the standards of today’s modern online shopping experience. Dan’s Fan City understood that as purchasing trends shift more and more to digital platforms, they needed to compete more aggressively in the online retail fan space.
After a careful analysis of Dan’s Fan City’s needs and goals, Spinutech (formerly Bayshore Solutions) concluded that the nopCommerce platform was the right choice for the new website because of Dan’s Fan City’s large product catalog and large amount of customization that could be attributed to each product. The nopCommerce platform would allow Dan’s Fan City to edit content, pages, and products with little difficulty, and would enable Spinutech’s developers to incorporate a number of custom elements and integrations into the new website.
By choosing the nopCommerce platform, Dan’s Fan City now has the ability to make changes to their extensive catalog with ease. The product offerings are now highly customizable and their full catalog can be accurately displayed to users.
Chief among the custom integrations Spinutech was able to implement in the new website through the nopCommerce platform was a customer fan builder plugin. The sleek and easy-to-use plugin allows users to design their own custom fans for purchase.
Spinutech performed an extensive SEO audit of the previous Dan’s Fan City website, identifying opportunities for optimization that would better position the new website to rank higher in organic search results. The SEO team was also involved in the development of a new sitemap to ensure that search engine crawlers could easily access the site.
With enhanced backed-end SEO, the website has experienced a 112% increase in organic clicks for non-branded terms, a 71% increase in organic clicks for branded terms, and a 26% decrease in organic bounce rate. The fan builder plugin is one of the best on the market and will help drive Dan’s Fan City online sales goals, along with advanced ecommerce tracking that allows the site administrators to understand where buyers are in the buying process and how users are using the site. This data can be used to improve conversion rates.