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Real Estate Marketing

Improve brand awareness while growing leads with a strategic digital plan.

Real estate marketing that helps reach buyers and sellers.

The real estate industry is competitive and fast-moving. It’s important to make your presence known by having a fully functioning website that provides visitors with the information they need to choose you as their trusted advisor during the home purchase and selling process. A well-designed website paired with smart digital marketing strategies helps you stand out from the competition and keep the leads coming.

At Spinutech, we work with you to design a digital presence that provides the solutions your audience needs when seeking information about real estate.

Realtor Websites

A thoughtfully designed website provides your visitors with the information they care about. As a realtor or agency, you want your website to reflect your unique brand — showcasing beautiful photos and client success stories that help establish your professional reputation and connect your trusted agents with interested home buyers. Design research provides us with the information we need to create a website that speaks directly to your audience and is easy to navigate. Adding useful custom tools, such as interactive listings, mortgage calculators, and home value estimators, establishes you as a helpful resource for customers and gives you a leg up on the competition.

Smart SEO Strategies

Creating a brand that is knowledgeable and professional is crucial to the success of your real estate business. Search engine optimization informed by real estate industry data helps your information show up on sites like Google and Bing. A straightforward taxonomy is one of the more than 200 ranking algorithm factors that helps websites surface in search results. Set the foundation for success during the development process by putting an intuitive hierarchical site taxonomy in place. Add in a local SEO strategy to ensure that you stand out in your community’s real estate market. 

Lead Increasing Tactics

With a well-designed website that highlights your brand, the next step is to implement a real estate marketing plan. Capture leads through paid strategies, like pay-per-click advertising or targeted remarketing, or organic strategies, such as social media and marketing automation, to increase visibility. While organic strategies are great at increasing brand awareness to audiences that are higher in the sales funnel — those just starting their home search or learning about your brand — geo-targeted paid media campaigns help you reach a specific market and generate qualified leads. Our team works with you to understand your goals and develop strategies that keep you ahead of competitors and will have the biggest impact on your business.