A comprehensive digital strategy sets your business apart.
Whether helping with lead generation or providing the information needed to close a deal, your online presence is crucial to sales efforts. Given the length of the buying cycle in the IT industry, a website that meets customers at every step of the sales process is a valuable business asset. Paired with an IT marketing strategy that promotes your products, solutions, and expertise, a well-rounded digital presence helps generate leads, grow brand awareness, and sell your services.
At Spinutech, we get to know your business and your audience first. Then we develop tailored digital marketing strategies to set you apart from the competition.
Talking about technology to prospective customers can be tricky. A website that clearly explains your products and solutions helps reduce confusion and jumpstart the sales process. When a potential customer arrives on your site, you want them to easily navigate and understand your offerings and find the information they need. Our web development and design teams conduct design and UX research to better understand what customers are looking for and how they use your site. We then implement those findings to craft an aesthetically pleasing website that is responsive, compliant, and provides a clear path to conversion.
Technical SEO for the Tech Industry
When researching business solutions, savvy customers rely on the internet. If you don't show up in relevant search results, you're missing out on a potential sale. Your business-critical keywords, along with industry and competitive terms and topics, help inform our SEO strategists as they lay out taxonomies that prioritize your most relevant offerings and offer the greatest lead-gen opportunity. A strong taxonomy, supported by smart website content, builds up your company’s leadership in the industry, helping you to continue to surface in search for a variety of user queries and distinguishing you from competitors.
Push Play on Paid
A smart, energized digital strategy doesn't stop there, though. Bring your enhanced, optimized website to the next level with paid promotions. Paid promotions like search engine marketing help grow awareness around your brand, product, or service, while remarketing efforts keep your business top-of-mind by strategically targeting individuals who may have visited your site but not yet converted. Organic and paid social media strategies are another way to show off your company’s expertise and establish yourselves as industry thought leaders.