After the first four months, automated email revenue began to consistently generate more revenue than promotional emails. By the end of the year, automated campaigns increased revenue by 2,681%.
While we saw a decline in the total number of email recipients from 2019 to 2020, and decreased the number of emails we sent for Black Friday and Cyber Monday (from 12 emails in 2019 to three in 2020), we saw a 41.6% increase in transactions, a 57.7% increase in revenue, and a 11.4% increase in average order value, year over year.
Additionally, we saw great improvements in our email success — with a 31% increase in open rate, 44% increase in click-through rate, and 10% increase in click-to-open rate, year over year.
This goes to show that you don’t need to send a lot of emails or have a huge database to drive results — you just need a strong strategy.