About Nature's Script™
A CBD company trailblazing the future of health and wellness, Nature’s Script™ provides premium CBD products for people looking to better their daily lives with alternative wellness solutions.
With a small team leading and executing their cross-channel marketing tactics, Nature’s Script™ was running email marketing campaigns but did not have the bandwidth on their team to scale and optimize their efforts.
They were looking to grow their email list in order to generate more revenue but weren’t aware of how their database may be hurting their email deliverability and performance.
Their prior email strategy focused on promotional messaging and discounts, and all emails were promotional by nature. Offering discounts can be a great way to generate revenue, however, frequently offering them can devalue the product or service. What’s more, using a promotional tone at every point of contact doesn’t speak to the subscriber’s questions, concerns, or problems in a way that motivates them to convert.
In addition to these challenges, the Nature’s Script™ team wasn’t utilizing efficient workflows or audience segmentation — both of which can lead to unsubscribes, increased spam labeling, and poor engagement.