Panavision is the premier provider of end-to-end technical and creative solutions that power the creative vision of filmmakers around the globe. Their comprehensive offerings include unparalleled optics, proprietary camera and lighting systems, and state-of-the-art post production services. Major studios, networks, streaming providers, and independent artists alike utilize Panavision’s rental inventory in features, series, commercials, and more. Driven by a passion for collaborative innovation, Panavision provides the content creation industry with the highest standard of quality and service. The Panavision family of brands also includes the renowned brands Light Iron, Panalux, LEE Filters, and Island Studios.
Panavision recognized the need for a redesigned website before partnering with Spinutech, though the technical requirements of the redesign presented a number of challenges. Not only did their existing web presence include multiple domains and websites for the different divisions of the Panavision family of brands, but there were also multiple domains for different countries, regions, and languages due to Panavision having over 50 locations around the world.
Put simply, Panavision had outgrown their existing website. It hadn't been set up to capture the all-encompassing story of the Panavision portfolio, and its difficult-to-manage CMS — which featured a lot of inline code within the site — limited the ability to scale and grow. They weren’t able to house their full product offerings on the existing website, and the user experience was further restricted due to the site’s navigation and limited search feature.