Pella Windows & Doors

Pella Windows & Doors has been a leader in innovative window and door solutions, technology, and products since 1925. Pella strives for continuous improvement in everything they do through innovation, service, and energy-saving solutions for the environment.

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Industry
Leader

Customized, Individual Showroom Websites

Pella branches are locally operated and often owned. Pella wanted to provide flexibility for these individual branches to feature their own projects, highlight their staff members, and cater to a regional audience while providing brand consistency. Our technical team created a way for showrooms to easily personalize their own sites through our CMS but still operate within the framework of Pella corporate branding.

Ongoing Content Strategy

The content strategy for Pella includes developing content matching search intent in order to capture potential customers during the awareness and consideration phases. By developing fresh content covering a broad range of home topics, Pella is able to appeal to a broader audience.

Research-Based Content

Spinutech conducts content research based on geography to identify seasonal and topical industry trends, then creates a content calendar based on that research. We create targeted content to match specific search intentions and intercept searches with unique, valuable content that supplies a demand.

“Spinutech is a true partner. Their team has demonstrated a deep understanding of our business and has seamlessly integrated themselves as an invaluable extension of our internal team. Spinutech brings a cohesive and integrated approach to all digital projects, using their strong expertise and data-driven insights to move our business forward. I'm always impressed with how reliable, timely, and easy to work with they are. I'm excited to continue our partnership in elevating Pella's digital presence to best-in-class in the months and years ahead.”Kavita McCarthy, Director of Digital Experience

Branches Have Custom Content

Individual branch websites allow Pella branches to customize blog and project content to appeal to diverse audiences.

Custom Content

Before and After Photos

The projects section allows local branches to highlight examples of their work in the area, including product details and before-and-after photos.

before and after photos

Google Map Integration

Google Map integration on the site allows customers to find the showroom nearest to them and provides contact information, hours of operation, and a convenient link to directions.

Google Map Integration

Engaging Content with SEO Best Practices 

Blog content covers locally relevant and useful topics and is created with a focus on quality and authority. Distribution of this content helps acquire relevant, high-quality backlinks from authoritative industry experts.

Blog