“The sites went live 14 days earlier than originally planned,” says Gill, “on-time and on-budget. Further, we expected problems to occur, as is the norm in this industry. Yet the site launched with only one minor issue that was fixed immediately (and caused no problems). Months later, that one small issue is the only one we’ve had. To my knowledge, this is very rare.”
The fully integrated and streamlined Probo Medical website experienced increased site speed and improved page speed insights score. The new website utilizes the SiteOrigin page builder, which the client’s team finds both easy to use and intuitive. Spinutech also integrated a feature that allows the client to upload CSVs of product data and import it directly into WordPress—reducing the time the client’s team needed to spend updating the site.
“A key component to the success,” says Gill, “was that Spinutech had an industry expert work on each component of the site: SEO, Design/UX, Project Management, Development/Programming, AdWords Integration, Content and IT. Having expert resources and guidance created an excellent working environment. We all took our jobs very seriously, but somehow we had fun along the way.”
Today, Spinutech’s relationship with Probo Medical continues with ongoing website maintenance and optimization, as well as a full suite of digital marketing initiatives designed to further amplify and elevate the Probo Medical brand.