A content marketing strategy needs to consider prospects at multiple stages of the consumer cycle from initial discovery, to consideration to motivated prospects. We create the strategy that will create the most consumer touch.
The right core strategy builds content around your business's goals, opportunities and audience profiles. We can create an actionable strategy for your team to put into action.
Without proper promotion, content fails. There are lots of content assets you won't promote (much of your onsite content falls into this category), but anything that falls into the brand awareness part of the funnel needs a promotion plan behind it.
It's not always easy to calculate ROI for digital projects. Here are some tips on working the numbers.
Call tracking allows you to track phone calls from your digital marketing efforts. Learn more about how call tracking can be used for your business.
Don't just pump out content for the purpose of "having a blog." Make sure that you are writing with a purpose.
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