A content marketing strategy needs to consider prospects at multiple stages of the consumer cycle from initial discovery, to consideration to motivated prospects. We create the strategy that will create the most consumer touch.
The right core strategy builds content around your business's goals, opportunities and audience profiles. We can create an actionable strategy for your team to put into action.
Without proper promotion, content fails. There are lots of content assets you won't promote (much of your onsite content falls into this category), but anything that falls into the brand awareness part of the funnel needs a promotion plan behind it.
The first big algorithm update and penalty launch of 2017, and it's a doozy. Plus, find out how to checkif your site is at risk for Google's new penalty.
What lies ahead in 2017? We polled our strategy team for a look at what we'll be keeping an eye on in the coming year.
What's happening in the search landscape this December? Take a look at updates, tests, and changes in search that may be impacting your business.
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