A content marketing strategy needs to consider prospects at multiple stages of the consumer cycle from initial discovery, to consideration to motivated prospects. We create the strategy that will create the most consumer touch.
The right core strategy builds content around your business's goals, opportunities and audience profiles. We can create an actionable strategy for your team to put into action.
Without proper promotion, content fails. There are lots of content assets you won't promote (much of your onsite content falls into this category), but anything that falls into the brand awareness part of the funnel needs a promotion plan behind it.
A lot of people use YouTube as a music player with AutoPlay. Google charges for TrueView ads on a pay-per-view basis. Are they views or are they listens?
Having an understanding of your sales funnel allows you to better understand which marketing tactics are best suited for attracting new prospects. If you Google what a sales funnel looks like, for the most part, you see similar models broken down into different tiers. You will notice models consisting of as few as three stages and some with as many as eight. This is due to how granular you want to be when looking at the different tiers of your sales funnel.
It's not always easy to calculate ROI for digital projects. Here are some tips on working the numbers.
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