Using detailed statistics about your website, Google Analytics generates data to help measure website visitors, traffic sources, conversions, and more.
Understanding user behavior is critical for the long term success of the site and lead generation goals. In order to monitor the interactions of visitors on your site we can apply a Google Tag Manager in combination with Google Analytics in order to paint a picture of how users are behaving once they arrive to your site or a landing page.
Tracking users on your site is not hard but knowing how to utilize the data can be more of a challenge. Monthly and/or quarterly reviews of your site traffic and how it aligns with your corporate goals can help in decision making and long term planning. We will setup strategic goals on the site and custom reports that speak directly to these goals.
It's a new year and everyone is setting goals, resolutions and other lists. Our intentions this time of year always have a ton of ambition and good intent. From a digital marketing perspective it is also a good time of year to assess where you are at and what you could maybe be doing a little better for 2016.
If you have been in the business world for any amount of time, you have no doubt been approached by one or fifty different companies selling pay-per-click or display advertising. A key selling point that you have probably heard has been, “We can guarantee you X number of impressions per month.” This term “impressions” may sound familiar to you.
How much traffic should your website get? Find out with the 7 essential metrics and benchmarks you should be measuring.
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