Using detailed statistics about your website, Google Analytics generates data to help measure website visitors, traffic sources, conversions, and more.
Understanding user behavior is critical for the long term success of the site and lead generation goals. In order to monitor the interactions of visitors on your site we can apply a Google Tag Manager in combination with Google Analytics in order to paint a picture of how users are behaving once they arrive to your site or a landing page.
Tracking users on your site is not hard but knowing how to utilize the data can be more of a challenge. Monthly and/or quarterly reviews of your site traffic and how it aligns with your corporate goals can help in decision making and long term planning. We will setup strategic goals on the site and custom reports that speak directly to these goals.
Understanding paid media channels, targeting, and tactical capabilities can be overwhelming. Whether it's paid search, display, or video advertising, trying to discern what you should measure and why can be cumbersome. Now, mix in the gigantic waves of metrics and data and you can quickly feel like you're drowning.
It's not always easy to calculate ROI for digital projects. Here are some tips on working the numbers.
Some pretty big things are happening in the land of SEO this March. Some things you'll be happy about. Some things... maybe not so much. You'll also get to meet Fred, Google's latest algorithm update.
START A PROJECT