We have dedicated paid media strategists who can take advantage of paid targeting and amplification to make sure your content and ads get the maximum eyeballs and engagement.
Search has some of the highest potentials out of any digital marketing because it puts your brand in front of your customers at the exact second they are looking for it. Often, however benefits of display advertising, SEO is not enough to dominate the pages of Google when users are searching for services like yours. Defining and bidding on keywords with targeted ads ensure that your business is always found when users are searching.
Studies show that customers need to interact with your brand up to 8 times before they will feel comfortable enough to engage. Display advertising provides many advantages toward this that other marketing channels struggle with such as faster brand building, targetability, trackability and scalability. Display marketing allows us to strategically target different audience groups that place your brand in front of them during the time where they are most likely in the buying or consideration cycle.
People who have bought from you or interacted with your site already can be a very high-potential audience. Because you are remarketing to people who have already shown an interest in your products or services, your ad dollars get maximum impact. Every additional impression increases the odds that you will gain a new purchase or lead, and even existing customers benefit from keeping your brand fresh in their minds.
Video is a powerful way to get customers attention. On average pre-roll videos get clicked through 27 times higher than standard banner ads. When a user hasn’t clicked they provide a highly economical and retained form of branding and awareness. With high-quality video content and production capabilities, and the advanced targeting capabilities available in the advertising tools, pre-roll sets itself up to be a tactic with great potential.
Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online consultants. By being a Google Partner, we have access special events and trainings, industry research, Google AdWords product updates, and much more.
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Understanding paid media channels, targeting, and tactical capabilities can be overwhelming. Whether it's paid search, display, or video advertising, trying to discern what you should measure and why can be cumbersome. Now, mix in the gigantic waves of metrics and data and you can quickly feel like you're drowning.
Google is once again testing a new search ad format. As before, this new format appropriates even more ad real estate. However, its primary purpose is to take the next step towards integrating machine learning more deeply with ad creative and testing.
It's not always easy to calculate ROI for digital projects. Here are some tips on working the numbers.
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