Using a planned, analytic approach, search engine optimization takes a series of tasks to modify and promote content to ultimately improve it's search engine rank.
SEO is the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines like Google, Yahoo, and Bing. SEO is a strategy of targeting potential buyers looking for your company, products, services, and your competitors as they navigate the internet. SEO is all about influencing these natural, organic search results to earn more traffic from them by intercepting those searches. On average, 80% of all search traffic results in a click on an organic search result (SEO), which makes this channel incredibly powerful for growing your reach and driving qualified traffic to your site.
We recommend a comprehensive SEO strategy with a controlled, centralized search presence across your brand. This allows for greater intentional targeting across each channel, and builds your domain as an authority in the search landscape.
Some of the activities you can expect include:
For businesses with brick and mortar locations, local search is a critical part of your digital presence, and vital for gaining exposure in search engine results. Local SEO is a strategy that helps users connect to your businesses by putting you on the map and spreading awareness of your business where potential customers are looking. Local search caters to search queries with local intent (example: car dealers near me, best dealership in Des Moines) and immediacy. With more than 50% of all mobile searches showing local intent, this provides enormous potential to capitalize on mobile search visibility and solidify your presence in your targeted geo-location and surrounding areas.
Here’s some of the areas of focus you can expect from a local SEO plan:
When it comes to SEO, it is all about implementing best practices and a good user experience, but how do you measure success in SEO?
Blog tags and categories are a staple to any blog out there, yet they are often misunderstood and poorly utilized. This guide should give you the information you need to get the most out of your blog for pros and beginners alike.
Some pretty big things are happening in the land of SEO this March. Some things you'll be happy about. Some things... maybe not so much. You'll also get to meet Fred, Google's latest algorithm update.
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