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Search Engine Optimization

Using a planned, analytic approach, search engine optimization takes a series of tasks to modify and promote content to ultimately improve it's search engine rank.

What is SEO?

SEO is the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines like Google, Yahoo, and Bing. SEO is a strategy of targeting potential buyers looking for your company, products, services, and your competitors as they navigate the internet. SEO is all about influencing these natural, organic search results to earn more traffic from them by intercepting those searches. On average, 80% of all search traffic results in a click on an organic search result (SEO), which makes this channel incredibly powerful for growing your reach and driving qualified traffic to your site.

We recommend a comprehensive SEO strategy with a controlled, centralized search presence across your brand. This allows for greater intentional targeting across each channel, and builds your domain as an authority in the search landscape.

Some of the activities you can expect include:

  • Keyword monitoring and research
  • Opportunity and gaps monitoring
  • Competitive monitoring and targeting
  • Proactive on site optimization
  • Custom targeted landing page creation
  • Targeted internal linking
  • Targeted off-site link building campaigns
  • Index error corrections

Local SEO

For businesses with brick and mortar locations, local search is a critical part of your digital presence, and vital for gaining exposure in search engine results. Local SEO is a strategy that helps users connect to your businesses by putting you on the map and spreading awareness of your business where potential customers are looking. Local search caters to search queries with local intent (example: car dealers near me, best dealership in Des Moines) and immediacy. With more than 50% of all mobile searches showing local intent, this provides enormous potential to capitalize on mobile search visibility and solidify your presence in your targeted geo-location and surrounding areas.

Here’s some of the areas of focus you can expect from a local SEO plan:

  • Local geo-targeted campaigns
  • Local directory audit
  • Local directory confirmation and claims
  • Local directory optimization
  • Local directory management
  • Geo targeted rich snippet markup
  • Reputation management
  • Branded presence monitoring and management

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