Group Director Data and Performance

Job Description

Spintuech is looking for a talented and motivated Group Director of Data and Performance to lead three tactical teams consisting of Marketing Automation, Data and Analytics and Conversion Rate Optimization. This individual will be responsible for the mentoring, vision, staffing, profitability and performance output of these teams. The ideal candidate is a strategic and inspirational leader, who fosters a collaborative culture with the agency team. You will need a deep understanding of how marketing and data work together to form a strategic vision, and be able to articulate and advise client marketing leaders on the most effective approaches and solutions.

A successful candidate will not only be able to drive success for clients but should have a strong desire to lead and build other team members into strong digital experts and leaders. You will have a strong team surrounding you and need to be able to pull that team together and motivate them towards a singular vision. 

Responsibilities:

  • Lead, manage and be accountable to the performance goals and staffing needs of Spinutech’s Data and Analytics, Conversion Rate Optimization (CRO) and Marketing Automation teams.
  • Mentor and grow new leaders
  • Monitor and report on department goals including allocation, utilization, profitability, and skill competency
  • Actively consult with larger clients and prospects to provide senior-level strategic guidance and solutions
  • Create and maintain scalable processes that support the team’s growth and evolution.
  • Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that aim to position Spinutech as an industry leader
  • Manage and have a futuristic vision for department staffing needs to ensure appropriate alignment with client needs while managing aggressive growth goals
  • Work closely with the account team and other department directors to ensure consistency and scalability within our approach for clients of varying levels of budget and size
  • Work closely with team leads and strategists to drive professional growth, foster team collaboration, and inspire innovation among them and their account teams
  • Work closely with the business development team to identify, qualify and close projects by being an active contributor in the pitch and proposal process

Qualifications:

  • A tenured marketing team leader with a deep understanding of how a digital marketing agency functions and how each tactic/channel is connected within overall marketing strategies
  • Must possess exceptional leadership skills, being able to move and inspire a cross-functional group, leading it in a unified direction and with a common vision 
  • Must be a critical, creative, and strategic thinker
  • Proven success driving new business opportunities for an agency with the ability to identify cross and up-sell opportunities by partnering with account and sales teams and articulating our value to prospective clients
  • Expert-level understanding of web and marketing analytics with the ability to translate data into actionable insights and strategies for clients.
  • Ability to manage and shift competing priorities and be pulled into challenging situations with little notice while maintaining composure and adding value
  • Exceptional presentation skills with the ability to source and use data to articulate a complex strategy to an audience of varying degrees of marketing knowledge and expertise
  • Experience cultivating high-performing teams while fostering an inclusive and high-trust environment; ability to rally team members towards a shared vision that they’re excited to support
  • Minimum of 6 years of experience managing an agency team with a strong desire to grow and foster new agency leaders.
  • Excels at building relationships with internal and external (client) stakeholders and negotiating ideas/strategies that are beneficial to all parties.
  • Possession of excellent written, oral and presentation skills, particularly the ability to articulate a compelling digital activation and strategy narrative

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