A proven way to analyze the performance of your content, A/B testing is critical in any marketing strategy. A/B testing determines the benefit or draw back of changes made to a particular asset. Almost any asset that can be customized has the ability to be A/B tested, think landing pages, emails with a call-to-action, paid search copy, and more.
Now you're ready to pay to play, but where do you start and how do you measure success? The only way to measure the success of your social media campaigns is by tracking the right social media KPIs. Say goodbye to fan, follower, and “like” metrics. Those won't matter when it comes to your ROI.
Understanding paid media channels, targeting, and tactical capabilities can be overwhelming. Whether it's paid search, display, or video advertising, trying to discern what you should measure and why can be cumbersome. Now, mix in the gigantic waves of metrics and data and you can quickly feel like you're drowning.
Having an understanding of your sales funnel allows you to better understand which marketing tactics are best suited for attracting new prospects. If you Google what a sales funnel looks like, for the most part, you see similar models broken down into different tiers. You will notice models consisting of as few as three stages and some with as many as eight. This is due to how granular you want to be when looking at the different tiers of your sales funnel.
Google is once again testing a new search ad format. As before, this new format appropriates even more ad real estate. However, its primary purpose is to take the next step towards integrating machine learning more deeply with ad creative and testing.
In the age of traditional marketing, word of mouth (WOM) was the way to move the needle for brands. Now, in a time of online marketing and low attention spans, brands still recognize the importance of WOM and look to online influencers to generate a digital buzz for omnichannel sales.
As we dive into Q4, now is the perfect time to begin putting together your 2018 social media strategy. Many businesses finalize their marketing budgets around this time, so it only makes sense to include your social media strategy in this conversation.
When it comes to Facebook advertising, there is always something new popping up. As digital strategists, we have to stay on top of these ever-evolving trends. Read on to learn some best practices and A/B testing tips to help make your next Facebook campaign stand out.