Trends

Understand the essential guardrails for using generative AI in content creation, from human review and fact-checking to bias monitoring and ethical guidelines, ensuring high-quality, accurate, and trustworthy content.

Learn how Google Autocomplete influences search behavior and discover strategies for your business to maintain visibility, manage online reputation, and leverage autocomplete for effective content and SEO growth.

Explore how AI is transforming social media platforms like TikTok, Reddit, X, and Meta. Learn about new features, their impact on content creation and user experience, and the challenges of balancing innovation with ethical AI use.

Discover how Google’s AI model, Gemini, is transforming Google Ads campaign creation. Learn how this tool enhances asset generation, improves performance, and enables faster, more personalized ad strategies for advertisers.

Learn how to navigate social media marketing during election season with tips on brand safety, managing ad auction competition, crisis planning, and leveraging authentic content to stay relevant and engaged with your audience.

SEO best practices are always evolving. Learn why following them blindly isn't the key to success and how to create content that truly benefits users and stays resilient against algorithm changes.

Learn how email marketing can enhance your SEO strategy by driving traffic, optimizing keywords, leveraging seasonal trends, and building brand trust—all to boost your content's visibility and site performance.

Discover the latest features in Microsoft Advertising, from maximize conversion value bid strategies to Performance Max search terms insights. Learn how these updates compare to Google Ads and what they mean for your advertising strategy.

The future of search marketing are Intentional Search Experiences (ISEs). Better understand what ISEs are and how you can build your SEO strategies around them.

Made-for-advertising websites (or MFAs) are where advertising dollars go to die. Here is how to keep your media spend safe and reduce ad waste in your digital marketing campaigns.

Social commerce is expected to account for 5% of all U.S. ecommerce sales by 2025. Learn why your brand should be investing in developing a social media shopping experience.

Jury’s out on whether Gemini will be the game-changer Google believes it to be, but there is no question it has already created challenges and opportunities for digital marketers.

When it comes to investing in branding, business leaders want to be able to quantify the ROI. How do you put a number value on your brand? Well, there are metrics that can help.

Google has been declared a monopoly in the search engine market. What does that mean for the future of digital marketing? Spinutech offers a view beyond the horizon.

Every content piece is an investment. A content distribution strategy enables you to reach and engage your target audience, increasing your return on that investment.

Political content can create challenges for marketers who need to advertise without harming their brand. Learn how to navigate election season as an advertiser.

Google’s algorithm update makes it more difficult for small publishers to compete in the search space. But there are strategies they can use to remain competitive and even win.

The influx of political advertising during election season creates unique challenges for marketers. But there are strategies for adapting your ad campaigns to remain competitive.

Email and marketing automation are powerful tactics for lead generation. Learn more about how they enable your business to efficiently attract, nurture, and convert prospects at scale.

Having a stronger connection between Sales and Marketing is mutually beneficial to both teams and critical for both your brand and your customers alike.

Are you a new CMO with a new content strategy in mind for your digital marketing? Well you wouldn’t be our first. Here is our approach to collaborating with a new partner.

With the news that Google is reversing course on its plan to phase out third-party cookies, here is what you need to know about the impact to your digital marketing strategy.

LinkedIn has evolved from a job posting site to a powerful ad platform. Learn about its unique capabilities, precise targeting, and innovative ad formats that can elevate your marketing strategy.

What good is great website content if your users can’t find it? Better understand how to organize your content and structure your navigation to optimize findability.

Dive deep into the mechanics of Google Local Services Ads, explore the ranking factors that influence their success, and learn tips on how to get the most out of your LSAs.

Discover how experimentation with CRO can lead to data-driven insights that mitigate risk, help you uncover user behavior, and improve key KPIs.

With a potential U.S. ban of TikTok looming, better understand how this impacts your TikTok marketing and where you should be investing your social media marketing efforts.

As the Headless CMS market continues to grow, it is important to understand what exactly a Headless CMS is and whether it is the right fit for your content needs.

Here are four steps to optimizing your Performance Max paid media campaigns to drive better-quality leads for your business.

TikTok has made it easier than ever for marketers to convert users into customers directly on the platform. We know because we’ve tried — and succeeded.

Paid media and marketing automation aren’t the most natural pairing, but there are opportunities to connect these digital marketing tactics to help both efforts drive better results.

Not all digital marketing fits the funnel approach. If you’re looking to succeed in the SEO space, you need a website that embraces the pillar approach.

The process of updating and improving your website is never finished — even after a redesign. Here is why website CRO is exactly what your redesigned website needs to sustain success.

Enhanced Conversions is one the most talked about tools in Google’s belt. But is it as good as advertised? We dig into the pros and cons of this advancing tracking method.

Instagram’s update to their algorithm is a green light for original content creators and a red light to aggregator accounts that repost content.

The line between social and search is more blurred than ever — and if you’re not incorporating SEO recommendations into your social media strategy, that’s a mistake.

If you want to future-proof your content and stand out in a sea of AI-generated sameness, now is the time to invest in content personalization.

Google’s latest algorithm update aims to better distinguish between helpful and unhelpful content, cracking down on poor-quality content with no genuine value.

Google is the battleground for ecommerce — and the field is shifting. If you don’t adapt your website SEO strategy with it, you’re going to be on the losing side.

Better understand what YouTube Shorts is, the marketing value it provides for brands, and how you can effectively incorporate it into your social media strategy.

There are a number of businesses today failing to fully utilize CRO in their digital marketing because they only see it as A/B testing. Don’t be one of them.

Data is the fuel of marketing automation. If you’re not following these four best data practices, you’re not getting the most out of our marketing automation.

The reason your content is not moving the needle is because your content production process is broken. You can change that by embracing an end-to-end content production model.

If you’re only using marketing automation for emails, you’ve got some catching up to do. Here are four ways to make more effective use of marketing automation.

With the news that TikTok is beta testing long-form video, now is the time to start incorporating it into your social media strategy, if you haven’t already.

If your website experienced a downturn in organic search last year, Google helpful content updates may have exposed flaws in the SEO foundation of your site.

Upgrade to Sitefinity 15 to ensure the ongoing security, performance, and functionality of your Sitefinity website.

Here are five common mistakes businesses make in their lead generation and what you can do to avoid standing in the way of your own growth.

Three quick tips for business owners and digital marketers who are new to Google Analytics 4 and looking to get acclimated to the new iteration of the platform.

Explore how you can create more powerful marketing automation campaigns through chatbots and SMS marketing that connect with and engage your customers.

Understand why upgrading to the latest version of nopCommerce offers site performance benefits and helps safeguard the security of your site.

Better understand Conversion Rate Optimization (CRO) and how it can help you better understand your users and what drives, blocks, and persuades them.

Learn more about Google Ads' responsive search ads and what best practices to follow when developing and testing the creative for your own RSAs.

Learn how you can deliver the right message to the right user at the right time by building audience segments and developing personalized content.

Learn more about Google's latest automated feature and how it can help your long-form content rank for more keywords.

Better understand web accessibility regulations and guidelines and how to ensure your website is accessible to all users.

With the social media landscaping shifting in the wake of new data sharing and privacy policies, sequential messaging on social media can help you cut through the clutter.

Better understand how to build a stronger connection with consumers by understanding the emotional motivators that drive your target audience.

Spinutech's account service team members and project managers each bring a unique skillset to the table that benefits the client and our strategists.

Digital marketing and lead generation go hand-in-hand. Learn how to get higher-quality leads with these tips.

Better understand how Spinutech's approach to data and analytics sets us apart from other digital marketing agencies.

Ecommerce is becoming a larger part of every successful business. Learn about the 7 Must-Haves For a Successful Ecommerce Website and how Spinutech can help your business reach them.

Find out the benefits a digital marketing agency can offer your organization, and how Spinutech can help achieve your company's goals.

Inbound marketing is one of the best ways to increase traffic to your website. Here are some tips about how to plan an inbound marketing strategy, and how Spinutech can help realize your company's goals.

Level up your digital marketing results when you pair Google Analytics data with UTM codes.

Sitefinity is a mature, robust CMS. Learn about its benefits and how it can support your business needs.

Learn the ins and outs of Sitefinity's site search functionality and how it can improve your website.

Here are important questions you should ask a digital marketing agency before partnering with them, and why you should ask them.

Learn how to choose the right Content Management System for your Ecommerce website.

Our certified nopCommerce developers share what they love about this robust, open source eCommerce platform. These are their five favorite things about it.

Learn how Google's new image extension feature help you take your digital ads to the next level.

To build a great website, you have to know your audience. Understanding the psychological factors behind web design can help you tailor your site to best meet their wants and needs.

Your website is a critical part of your online presence — don't let it fall behind. Here's how a website maintenance plan can help.

In the digital marketing industry, we live and breathe acronyms. If you've ever felt a little dazed by them, we can help you make sense of them.

Learn how to build a martech stack that streamlines your advertising efforts with these tips from our digital marketing experts.

With a variety of services, capabilities, and pricing structures, it can be hard to budget for an commerce website build. Here are some factors to consider.

Websites for financial institutions are held to different standards than other business sites. You need a web designer who can balance branding, messaging, and security and compliance.

Roadmapping is essential to developing a collective vision between Spinutech and our clients. Learn more about how we approach it and how it can help your business.

Don't leave customer engagement on the table. An email platform that can grow with your organization is no longer a nice-to-have — it's a necessity.

Let's look at some factors to help you determine when and how your company should take the plunge into marketing automation.

Looking to build your online presence? Learn the difference between social media consulting and management, and which one you need to thrive.

To deliver compelling, multichannel user experiences through Sitefinity, select a reliable web development partner.

Keep this checklist handy as you evaluate general features and pricing options of various content management systems.

Your website is an important of your business. Ask your web partner these questions to ensure a CMS can meet your needs.

Here are some deciding factors and popular platforms you should consider when selecting a CMS.

The newest version of Google Analytics is a “future-proof” reporting tool designed to address long-term online privacy concerns

Attraction over acquisition.

Reach a global audience by implementing best practices aimed at optimizing your international targets.

Market research allows you to take a microscope to your target audience and build more informed marketing strategies based on their needs, preferences, and behaviors.

Get up close and personal with your target audience and better understand your industry through social media listening.

Take advantage and leverage your marketing analytics to make impactful business decisions.

Persona development and audience segmentation facilitate a tailored marketing approach that makes messaging more effective.

Page speed is more than a vanity metric. Start optimizing page speed to boost performance and conversions.

Today's websites are less about pushing information and more about designing for the user.

Stand out from the crowd with custom tailored website solutions.

Know the answers to these three questions before you begin CRO testing.

Unique software solutions to make your website work for you.

Maintaining accurate and consistent local citations across a variety of internet directories keeps an open line of communication between you and your customers.

Make sure you're measuring the right metrics to ensure success in your digital marketing campaigns.

You already know your target audience, so why do you need design research?

Marketing automation can bring significant benefits to a successful B2B strategy.

Digital marketing lets you accurately track your marketing performance. Data-driven decisions ensure you're getting the most of your marketing budget.

The popularity of video content continues to grow, and incorporating video into your marketing strategy is critical to remaining competitive.

Duplicate content happens, either intentionally or by accident. However, it can have implications for your overall site health.

Minimal changes can lead to maximum results and increased ROI when you invest in A/B testing.

Connect to your audience and drive engagement with a smart email marketing campaign.

Content may be king, but how it ascended to the throne is critical to understanding its vital role in a digital marketing strategy.

Your audience should be top of mind when designing your new website. Learn about a variety of techniques to target users.

Find inspiration and opportunities for your site with an SEO competitive analysis.

Hyper-focused local advertising works to reach your exact target audience.

Online reputation management is more than just positive and negative reviews.

A content management system (CMS) gives you the power to easily create, publish, update, and optimize content on your website.

Successful email marketing campaigns provoke a response.

These strategies help take your paid social media campaigns to the next level and increase your ROI.

Deliver the content your subscribers want, when they want it, to increase email open rates.

Use Facebook's Lookalike Audiences and Google's Similar Audiences to build upon your remarketing strategy and find qualified leads.

Continually testing small, strategic changes can produce significant customer insights and a bigger return on your investment.

Developing a concrete content calendar can help you feel confident in your long-term social media goals.

Implementing a structured data strategy helps Google understand the content on your page.

Create content that resonates with users through strategic keyword research.

Refine your calls-to-action to maximize your search and social PPC accounts to engage and convert potential customers.

Take your content marketing from good to great by giving your audience what they want.

With more than 200 billion emails sent each day, email marketing is far from dead. It's important to create communications that your audience wants to read — to avoid you ending up in the junk folder.

More than 200 factors make up what search engines are looking for when they rank your content.

A proven way to analyze the performance of your content, A/B testing is critical in any marketing strategy. A/B testing determines the benefit or draw back of changes made to a particular asset. Almost any asset that can be customized has the ability to be A/B tested, think landing pages, emails with a call-to-action, paid search copy, and more.

Key performance indicators measure your social media vitals and establish a baseline for an ongoing social strategy.

Google's updated review gating guidelines explicitly prohibit a common practice. But you can still protect your online reputation with a change in approach to review solicitation.

Now you're ready to pay to play, but where do you start and how do you measure success? The only way to measure the success of your social media campaigns is by tracking the right social media KPIs. Say goodbye to fan, follower, and “like” metrics. Those won't matter when it comes to your ROI.

Your choice of metrics is incredibly important to the success of your site and should not be taken lightly. They will help guide your optimizations and any potential shifts in your strategy.

Content marketing in the digital age is a little different. You can't judge your success by how many copies of a book were sold or the subscription rate for a newspaper or magazine.

Imagine being in Times Square and there is not a single billboard. Or, imagine flipping through your favorite magazine without an ad in sight. This is the case on the internet with about 615 million devices now using AdBlock.

Responsive web design (RWD) is not a new concept but it has become the preferred method for designing and coding the front-end of websites. We switched to responsive web design around 2012 and have been perfecting it ever since.

Understanding paid media channels, targeting, and tactical capabilities can be overwhelming. Whether it's paid search, display, or video advertising, trying to discern what you should measure and why can be cumbersome. Now, mix in the gigantic waves of metrics and data and you can quickly feel like you're drowning.

A lot of people use YouTube as a music player with AutoPlay. Google charges for TrueView ads on a pay-per-view basis. Are they views or are they listens?

Having an understanding of your sales funnel allows you to better understand which marketing tactics are best suited for attracting new prospects. If you Google what a sales funnel looks like, for the most part, you see similar models broken down into different tiers. You will notice models consisting of as few as three stages and some with as many as eight. This is due to how granular you want to be when looking at the different tiers of your sales funnel.

Google is once again testing a new search ad format. As before, this new format appropriates even more ad real estate. However, its primary purpose is to take the next step towards integrating machine learning more deeply with ad creative and testing.

Video is leading the digital world and can be an amazing tool for your marketing strategy.

When it comes to SEO, it is all about implementing best practices and a good user experience, but how do you measure success in SEO?

So, you've finally decided to dip your toe into the great, big, seemingly confusing world of social media. Congrats, you've officially joined over five million other businesses advertising on social media!

As of Friday, May 25, GDPR is officially live, but what does this mean for you as a client or consumer and us as digital marketers?

In the age of traditional marketing, word of mouth (WOM) was the way to move the needle for brands. Now, in a time of online marketing and low attention spans, brands still recognize the importance of WOM and look to online influencers to generate a digital buzz for omnichannel sales.

It may feel counterintuitive to stop trying to sell your products, but it can work.

There's an app for that.. but does there need to be? We break down reasons why you may want to consider passing on a custom app.

YOU are the single most important piece in the puzzle that is your website. Be an active participant in the process to ensure the success of your website.

As organic reach has decreased over the past few years, many business owners have turned to boosted posts to reach a larger audience. But are they using it correctly?

It's not always easy to calculate ROI for digital projects. Here are some tips on working the numbers.

As we dive into Q4, now is the perfect time to begin putting together your 2018 social media strategy. Many businesses finalize their marketing budgets around this time, so it only makes sense to include your social media strategy in this conversation.

"How often should we redesign our site?" - You've got a website, but it's been around for a while...maybe a little too long?...maybe not?

Get the most out of your dollars spent on a web design by choosing a partner you can easily work with.

Call tracking allows you to track phone calls from your digital marketing efforts. Learn more about how call tracking can be used for your business.

If you run a local business, one of the best things you can do is make sure you're appearing on Google Maps.

Creating an ecommerce website is a complex project with many moving parts. Learn more about the projects we've completed.

Bing Ads is that kid you never talked to in high school. Your assumptions were wrong, and he's a lot cooler than you thought.

When it comes to Facebook advertising, there is always something new popping up. As digital strategists, we have to stay on top of these ever-evolving trends. Read on to learn some best practices and A/B testing tips to help make your next Facebook campaign stand out.

Influencer marketing is important for any business in any industry. Learn how businesses can leverage an influencer strategy on social media.

??As web designers, one of our greatest hurdles is convincing our clients to take the leap and invest in good quality photography for their new website with us. Good photos can really capture their uniqueness and set them apart.

Find success with effective targeting for your display and video campaigns. Explore the types of targeting we typically recommend and learn when to apply each tactic.

More changes are coming to AdWords in the form of Expanded Text Ads. Learn what you need to do to be ready.

Most PPC case studies won't actually tell you anything. They're just marketing materials written by agencies to get your business.

We took a look at the world's largest online retailer's marketing budget and came up with some key takeaways that can apply to businesses large and small.

Everything you need to know about Google My Business. How to add new businesses, claim existing profiles, transfer ownership, merge duplicates, and more.

ADA compliance is most often thought of when we think about building codes for bathrooms, wheelchair ramps and so on, but website compliance is becoming more of a concern and is also a very confusing topic for someone to fully grasp.

Website redesigns can be a daunting, overwhelming and even dreadful task. We've been doing this since 2000 and like to think we know a thing or two about how to make this process a bit easier on yourself.

Need to know how to improve your Business Ranking with Google?

How much traffic should your website get? Find out with the 7 essential metrics and benchmarks you should be measuring.

Here are 5 tips for designing page content on your website. These are things you should consider when designing a new page of content or you want to improve an existing page.

As a nonprofit, what would you say if we could get you $10,000 per month to use towards Google Adwords?

What's most important is choosing the right fit based on your needs.