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How to optimize your PMax campaign for lead generation
4 Steps to Optimize Performance Max for Lead Generation

Here are four steps to optimizing your Performance Max paid media campaigns to drive better-quality leads for your business.

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TikTok is tailor-made for generating leads. Here's how.
How to Generate Leads on TikTok

TikTok has made it easier than ever for marketers to convert users into customers directly on the platform. We know because we’ve tried — and succeeded.

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Paid media and marketing automation collabs to boost ROI
5 Ways to Get Your Paid Media & Marketing Automation Working Together

Paid media and marketing automation aren’t the most natural pairing, but there are opportunities to connect these digital marketing tactics to help both efforts drive better results.

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3 things to keep in mind when developing your SEO pillars
Forget the Funnel. SEO Requires a Pillar Approach.

Not all digital marketing fits the funnel approach. If you’re looking to succeed in the SEO space, you need a website that embraces the pillar approach.

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Your redesigned website needs post-launch CRO to succeed
Why CRO is What Every Redesigned Website Needs

The process of updating and improving your website is never finished — even after a redesign. Here is why website CRO is exactly what your redesigned website needs to sustain success.

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Google's Enhanced Conversion: What You Need to Know
Pros & Cons of Google’s Enhanced Conversions

Enhanced Conversions is one the most talked about tools in Google’s belt. But is it as good as advertised? We dig into the pros and cons of this advancing tracking method.

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Instagram moves to reward creativity and limit aggregators
Instagram’s Update is Good News for Content Creators

Instagram’s update to their algorithm is a green light for original content creators and a red light to aggregator accounts that repost content.

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The line between social and search is more blurred than ever
Social Media is the New Search Engine

The line between social and search is more blurred than ever — and if you’re not incorporating SEO recommendations into your social media strategy, that’s a mistake.

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Break through the AI-generated noise with hyper-personalization
Now’s the Time to Get Hyper-Personal With Your Content

If you want to future-proof your content and stand out in a sea of AI-generated sameness, now is the time to invest in content personalization.

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