Social Media Strategist

Job Description

Date Posted: 12/13/2019

Responsibilities

  • Design and implement social media strategies to achieve marketing goals for a variety of clients across multiple industries
  • Enjoys the process of content creation, posting content and interacting with consumers online. 
  • Work closely with the account leads to identify key audiences and channels, market-specific value propositions and key program messages, and to conduct account planning activities
  • Analyze KPIs relative to the social media strategy and create clear actionable insights from available data
  • Understand best practices and trends in social media marketing and understand how to both build and convert a digital audience
  • Use paid and sponsored capabilities within social media platforms to boost and promote content to specifically identified target audiences as needed
  • Create social content calendars based on company objectives, seasonal aspects, and audience considerations
  • Listen & engage with the online community and acting on client’s behalf
  • Monitor the latest trends in social media, including advertising formats, channels, and technologies to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
  • Proofread and quality check, with a focus on accuracy and attention to detail.
  • Oversee and guide influencer marketing strategies
  • Experience with social listening or management tools such as Sprout Social, HeyOrca

Requirements

  • Bachelor’s degree with 3+ years of experience in social media marketing. Agency experience preferred.
  • Experience with photoshop, sketch, or Illustrator 
  • Experience in photography, videography or content production is plus but not mandatory 
  • Strong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channels
  • Background in running paid campaigns on social channels
  • Experience in integrating content into multiple social distribution channels
  • Experience with social listening to track brand health, understand consumer sentiment, improve customer experience and drive strategic decisions
  • Experience developing and executing influencer strategies on behalf of brands
  • Possesses well developed analytical ability to extract insight from data and plan next steps across multiple online media
  • Understanding of Google Analytics and specific social channel metrics
  • Strong attention to detail, proofreading, problem-solving, and time management skills
  • Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude and team mentality a must

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