UX / CRO Strategist

Job Description

Date Posted: 7/7/2020

Applicants should have a thorough understanding of, and hands-on experience with, data driven UX and design principles, A/B and Multivariate testing, Statistical Analysis, CRO/Personalization Tools (Google Optimize, Optimizely, VWO, Adobe Target, etc.), Website Analytics (Google/Adobe Analytics, CrazyEgg, Hotjar, etc.), as well as a systematic approach to developing a final experience that drives results. Front-end development skills/experience is a plus.

Responsibilities

  • Utilize qualitative and quantitative data to execute strategies and testing plans to improve on-site conversion rates
  • Conduct UX and CRO audits on client websites and apps to uncover strengths and opportunities
  • Create mock-ups and build specs for proposed website tests
  • Develop hypotheses and execute A/B or multivariate tests according to optimization strategies and testing plans
  • Partner with client stakeholders, designers, and development teams to recommend changes based on winning test results
  • Debug, troubleshoot, and communicate broken website components to development teams
  • Stay abreast on industry trends, UX best practices and new testing products
  • Contribute to the development and improvement of team processes and strategies
  • Present UX/CRO strategies and test performance to internal and external stakeholders

Qualifications

  • Minimum of 2-3 years of experience in a CRO, UX or front-end design/development role
  • A deep understanding of digital marketing and e-commerce landscapes
  • Experience with one or more testing platforms such as Convert, VWO, Google Optimize, Optimizely, or Adobe Target
  • Ability to design website mock-ups/specs with Photoshop, Sketch, or other design tools
  • Hands-on experience with Google Analytics, Adobe Analytics or other web analytic platforms
  • Experience with HTML, CSS, and Javascript
  • Familiarity with a variety of website content management systems
  • Vast experience conducting UX and/or CRO audits across platforms, devices, and channels
  • Ability to communicate to both technical and non-technical team members and clients in a clear and concise way
  • A demonstrated capacity and eagerness to learn and progress professionally in the Analytics, CRO, and UX fields
  • Strong analytical abilities coupled with creative problem-solving skills
  • Self-starter who values organization and efficiency
  • Ability to prosper in a fast-paced environment, meeting team and client timelines
  • Strong communication and presentation skills
  • Ability to work well in a collaborative/team environment


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