Why You Need to Work With a Google Premier Partner
Published by Spinutech on March 15, 2017
Google makes it easy for anyone to pick up its products and start using them to grow their business. Anyone with a credit card can set up a Google Ads account and run a campaign. Doing so successfully takes much more than a piece of plastic.
It takes an experienced professional to run a Google Ads program that drives revenue without blowing your budget. That’s why Google created its Google Partners program — to recognize the individuals and agencies with the ad expertise to get you the most bang for your buck.
With the sight of a simple badge, you can trust that your digital marketing partner has the knowledge and experience to manage your ad budget and give you an excellent return on investment.
The Google Premier Partner badge is reserved for the best of the best.
The Google Partner badges are not equal. For the basic Google Partner badge, an agency only needs one certified expert managing $10,000 quarterly with solid performance. To earn the coveted Google Premier Partner badge, a digital marketing agency must have the expertise to handle the biggest ad budgets and outperform the competition.
The Google Premier Partner badge is the highest level a digital marketing agency or consultant can earn — a feat achieved only by an elite group of agencies worldwide. But it’s more than just a badge of honor for digital experts like us. It’s proof for you that your digital ad dollars are in good hands.
Google’s seal of approval has real benefits for your business.
Google places higher standards and expectations on its Premier Partners. After all, it’s putting the Google name behind the agencies and experts charged with managing digital advertising programs. That means a few perks for us, but more importantly, several advantages for you.
1. Digital Marketing Experts Trained by Google
Our digital strategists know all things Google. They’ve passed Google training programs in a variety of specializations to earn their own individual badges — certifications showcasing their skills and expertise.
While you only need two certified digital marketing professionals to earn Premier Partner status, we take it a step further. Every member of our digital marketing team is certified by Google, whether it's in Display, Search, Shopping, Mobile, or Video. So you know you’re working with a qualified professional, no matter who’s running your campaigns.
These aren’t just one-time certifications, either. Our team members take continuing education every year to renew their certifications. That means we’re always up-to-date on the best practices in digital media and the latest products and features developed by Google.
2. Proven Performance and Revenue Growth
We have to continuously prove ourselves to Google to hang onto our Google Premier Partner status. We manage significant quarterly advertising spends that are directly reviewed and approved by Google.
And those spends must lead to results. Our campaigns must convert at a higher rate, meaning we have to constantly monitor the quality and performance of ads to make sure they consistently lead to revenue growth.
3. Exclusive Access to Google Products and Insights
Google trusts its Premier Partners to get the most out of your advertising dollars, so they provide additional tools to ensure that success.
To help its Premier Partners stay at the top, Google offers exclusive access to workshops, training sessions, special events, industry research, beta programs, product updates, and Google support. We always have the latest and greatest insights from Google to inform your campaigns and improve your results. And when we don’t have the answers, we have a direct connection to our very own Google representative to help with campaign optimization questions or to troubleshoot bigger concerns.
Working with a Google Premier Partner maximizes your ROI.
As a marketing leader, you have to show that your budget is spent on tactics that make a tangible impact on your business. When you’re looking to generate more leads or revenue online, a paid media strategy is a critical piece of the digital marketing puzzle. Google Premier Partners are experts at all the little things that make an advertising program successful — choosing the right keywords, optimizing ads, A/B testing, analyzing results, and refining your strategy.
A Google Premier Partner has separated itself from the vast competition online by continually generating conversions and increasing revenue. They can help you do the same.