Website Performance

Website performance is important because a better performing website is more likely to engage and retain users for longer and ultimately lead to increased conversions. Everything on a page, from tracking scripts to images, creates “weight,” which can slow down your site. And a site with poor performance can negatively impact business goals. We thoughtfully and deliberately add elements to every site we design to keep the page as “light” as possible.

Load Time

Load time refers to how long it takes a web page to appear to the user and load in its entirety. This measure is based on the total load time of all elements on the web page as opposed to the load time of each individual image, script, or third party resource. As we build websites, we consider how each element added to the page will affect the load time and overall user experience. Consolidating scripts and CSS, resizing and optimizing images, lazy loading page elements, and using caching mechanisms are just a few of the ways we work to reduce load time.

Site Speed

While page speed refers to how quickly an individual page loads, site speed considers the domain as a whole. A speedy website has quick load times, leads to high site performance overall, and ranks better within search engine results pages (SERPs) and on social media platforms, like Facebook. Mobile page speed is one of the top ranking factors in Google’s algorithm and is top of mind as we develop websites. One way we enhance the mobile experience is by building a responsive site. We also selectively incorporate large images, size appropriately, and only use necessary scripts.