Content Audits
Not all audits are bad. Taking a look at your content and comparing it to your competition helps you create things that your audience craves and drive more profitable action.
Audits show you how you stack up.
Every piece of content you publish leaves an impression. And you’ve been publishing as long as you’ve had a website, email marketing program, or social media page. Every once in a while, it pays to take a step back and look at all the content you’ve piled up from a different perspective. By doing so, you’ll answer many questions that impact your brand and your bottom line:
A thorough content audit looks at the complete picture, digging into your website and content marketing efforts. We use multiple methods and analytical tools to give you deeper insights into the data, along with a glimpse at your brand through the eyes of your audience.
Content Inventories
It all starts with the inventory. Generating a list of all your assets — website content, articles, whitepapers, images, resources, videos — shows you where you stand today. Our strategists build a content inventory and compile relevant performance metrics so you know what you’ve done and whether it’s working, even if it came long before your time. Then, we use it all as a starting point to develop your content strategy.
Competitive Analysis
Many people in your company keep a close eye on the competition. But none of them know if that exciting new campaign or tactic actually made an impact. We apply the same techniques used to audit your company to the main competitors in your industry. With a true comparison of your content production and performance, we help you choose where your content resources are best used. And where you can pull back because you’re already winning.
Performance and Opportunity Analysis
What worked yesterday may not work tomorrow. Content and tactics that drove results for years can suddenly drag down your engagement or conversions. Our team takes a look at what performs, what can be improved, and what’s lost its usefulness. We put you back on the path toward high-performing content by identifying new ways to reach and engage your audience.
Standing Out in a Competitive Industry
With an international network of dealers and an equally expansive web presence, Pella needed to understand how all their properties worked together to promote the brand. Extensive analysis into their content performance across channels helped give their websites a path for differentiation — from the competition and from each other.
Digital Tactics
Content audits improve the health of your other tactics.
Inform you entire strategy when you pair a content audit with these digital marketing tactics.
SEO Audits
You can’t have one without the other. Analyzing SEO metrics alongside content engagement data shows you where your site is excelling and where it needs work.
Social Media Marketing
An audit and inventory of your assets primes you to repurpose and promote your content to extend the impact of each piece.
Marketing Automation
Marketing automation campaigns require a consistent stream of content to lead a target on the path to conversion. Audits help you identify your best performing content and where gaps exist.
Personas and Audience Segments
Combine an audit with new insights on your audience to establish the key themes that engage them and propel your content efforts forward.
