Marketing is a conversation. The least you can do is know who you’re talking to.
Marketing aimed at everyone risks connecting with no one.
You’re never going to inspire your audience to action if you don’t understand what drives them. You can better tailor your messaging to your target audience by developing audience personas outlining their backgrounds, goals, and challenges.
Audience personas are profiles that represent different target audiences for your organization. Using real insights from real people, you can better understand who you are marketing to and how to reach them.
Persona development puts a name and a face to your target audience.
Effective marketing comes down to three things: The right message to the right audience at the right time. Audience personas can help with all three.
Improve the targeting of your marketing
It’s a lot easier to aim your marketing when you can see the target. Personas help you strategically position your brand to find the people who are most likely to be interested.
Connect with your audience
Personas are shaped by your target audience’s common behaviors, desires, and motivations. When you understand what makes each of your personas tick, you’re better equipped to meet their needs.
Learn where to find your customers
Who has time to find a needle in a haystack? Personas offer insight into where your audience spends time online and where they go to get their information.