How CRO Keeps Your Money Out of the Trash

The traffic to your site that you’re already paying for? Well, on average, 90 percent of visitors to a website do not complete the desired action. So what are you doing to ensure visitors to your site are being provided a clear path to conversion? Conversion Rate Optimization (CRO) is the process of implementing and testing data-driven optimizations, which can improve the overall user experience on your site and in turn increase the chances of a user converting.