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How Marketing Automation Converts Cold Contacts Into Loyal Customers

Published by Spinutech on March 29, 2023

So you’ve generated contacts. Mission accomplished, right? Not so fast. You’re not across the finish line yet. In fact, the distance between collecting contacts and converting that contact into a customer is often the most difficult gap to close. There are organizations with databases bursting at the seams with potential customers, but those contacts are getting colder every day because those same organizations aren’t leveraging the necessary tactics to nurture them.

The fastest way to the finish line is by letting marketing automation run the last leg of the race — and the marketing automation experts at Spinutech have the first-place finishes to prove it.