Spinutech to Deliver Keynote Presentation at CMO Think Tank Chicago

Spinutech is proud to serve as the lead sponsor of CMO Think Tank Chicago on June 25, 2026, where two of the agency's strategy leaders will take the stage to discuss one of the most significant shifts facing modern marketers: Discoverability in an AI-driven world.

Kip Russell, Senior Director of Business Insights, and Taylor Fisher, Associate Director of Content Delivery, will deliver a keynote presentation, Built to Be Found: The New Rules of Discoverability.

The session will explore how AI-powered search experiences, answer engines, recommendation platforms, social discovery, marketplaces, and evolving consumer behaviors are fundamentally changing how brands earn visibility, trust, and market share.

The Search Landscape Has Changed

For years, marketers focused on rankings as the primary measure of search success.

Today, the path to discovery looks very different.

Consumers now move fluidly between traditional search engines, AI assistants, social platforms, review sites, and marketplaces throughout their buying journeys. As a result, brands are increasingly competing for visibility across a fragmented ecosystem of discovery channels.

"Search didn't disappear. It expanded," said Russell. “Consumers now move seamlessly between search engines, AI assistants, social platforms, review sites, and marketplaces. The brands winning today understand that visibility is no longer about rankings alone. It's about being consistently surfaced, summarized, and trusted wherever decisions are being made.”

Helping Marketing Leaders Navigate a New Era of Discoverability

During the keynote, Russell and Fisher will introduce a modern framework for evaluating and improving discoverability across emerging search and discovery environments.

Attendees will learn how to:

• Assess brand visibility across AI-powered and emerging discovery channels
• Identify gaps in authority, inclusion, and digital presence
• Adapt content and search strategies for machine-driven experiences
• Build sustainable visibility strategies that support both human audiences and AI systems

"Many organizations are still measuring success through metrics built for a much simpler search environment," said Fisher. “The reality is that customers are discovering brands in more places than ever before, often before they ever visit a website. Marketing leaders need a broader visibility strategy, one that accounts for AI-driven discovery, evolving search behavior, and the growing importance of digital authority.”

Leading the Conversation on Growth and Visibility

As the event's lead sponsor, Spinutech will also host executive conversations throughout the day focused on helping CMOs and marketing leaders adapt to changing buyer behavior, improve attribution across fragmented channels, and strengthen visibility in an increasingly AI-mediated marketplace.

The CMO Think Tank Chicago brings together senior marketing executives and business leaders to discuss emerging trends, exchange strategic insights, and explore the challenges shaping the future of marketing leadership.

At Spinutech, we believe growth comes from understanding how people discover, evaluate, and choose brands — and building systems that help organizations earn visibility wherever those decisions happen.

We look forward to joining marketing leaders in Chicago for an important conversation about what comes next. If you would like to join the conversation, let's chat.