Newer digital marketing tactics get the hype. But email is as effective as ever. A data-driven email strategy helps you promote your business and strengthen relationships with your audience.
Driven by Data
The days of email blasts are in the past. We target, A/B test, and optimize email marketing messages to tailor your strategy for opens, clicks, and conversions.
Targeted to Your Audience
Small segmented messaging or broad brand awareness, we take the same approach and target emails to your audience and your business goals.
Tied to Your Funnel
Our email strategists ensure you have the latest, most accurate insights on all your leads. We take the critical engagement data from your email campaigns and integrate it with your CRM.
We treat your audience - and your emails - like individuals.
It’s competitive out there. Consumers are flooded with content, making it harder than ever to break through the noise. Lucky for us, email is one of the most preferred communications methods. So we use email marketing strategically to keep your business top of mind and communicate with your customers.
CRM Marketing & Campaign Management
An accurate, up-to-date CRM platform is a great way to feed your email marketing strategy. We integrate your CRM data into your email campaigns to tailor your messaging. Our strategists design different customer paths, so a lead who’s engaged before is given different content than one who’s been unresponsive to calls from your sales team.
Email Newsletters & Content Distribution
Customers aren’t always ready to buy. Delivering content consistently via email and newsletters keeps your brand top of mind so that when they’re ready, you’re there with the right message. We develop email newsletter strategies using dynamic, personalized content and images to create emails best suited for the interests and needs of each subscriber.
Email Registration & Acquisition
Email sign-ups capture your site visitors at the moment they want to learn more. Our team integrates sign-up forms into your CRM and other databases, giving you additional avenues to engage your audience. We convert unknown site visitors into subscribers, event attendees, and sales leads, providing fresh fuel for your funnel and overall email strategy.
Our marketing automation experts know their way around an analytics report. We rely on smart, data-informed decisions to engage with users and enhance their experience with your brand. Marketing automation uses data, technology, and strategy, to reach your audience with the right message at exactly the right time.