Social media gives your brand a chance to join the conversation and an opportunity to drive conversions. So you can turn casual fans and complete strangers into paying customers and brand advocates.
There’s no one-size-fits-all approach. We base our social campaigns on your specific objectives, audience, and KPIs, then measure user actions to provide insight for future campaigns.
We create a unique strategy for each platform to make sure every channel serves a specific purpose, engages your audience, and follows best practices.
Whether it’s to position your brand as an industry leader or develop a community of followers, our social media experts work to help drive your social media presence — and your business — forward.
We evaluate what your audience wants to see at every step of the purchasing journey, test out the best days and times to post, and deliver the right messages to drive action for your brand.
These days, people trust testimonials, reviews, and the people they follow on social media. By partnering with industry-specific thought leaders or influencers, you can encourage consumers to engage with your brand. We research your industry to select influencers and serve as a bridge between you and your new brand advocate.
Learn more about Influencer Marketing
The free ride is over. Social media is now a pay-to-play environment. And when it comes to paid social, it’s important to have set goals in mind. We take your goals and turn them into campaigns using the most effective objective, the appropriate advertising feature, and the best creative. Then we target the right audience to sell your services, promote your product, or share your content.
Learn more about Paid Social Media
More than two-thirds of adults in the U.S. are on social media. By creating engaging, relevant social content, you can reach existing and prospective consumers right where they are. Whether that’s Facebook or Instagram, YouTube or LinkedIn, our social media strategists develop unique organic content across all social media platforms.
Learn more about Organic Social Media
Let’s be honest, social media has become a place for people to share their opinions (Looking at you, Uncle Jim!). And that consumer feedback can either increase brand authority and trust or break it. After all, people trust real people — not businesses. We moderate your social channels, listen to the discussion, and ensure your brand has a sterling reputation.
Learn more about Social Media Listening & Moderation
With more than 3 billion users of social media worldwide, social platforms provide a huge opportunity for brands to engage with existing users and connect with new ones right where they are. From LinkedIn to Snapchat, our social media strategists create content that resonates with your audience on their preferred platform.
Learn more about Social Media Platforms
As a distinct college within a larger university, it was important that the UNIBusiness social media channels stood out and reached a variety of audiences — current students, potential business students, and college alumni. Spinutech created and scheduled content for all UNIBusiness social media platforms using a strategic approach to reach and engage their target audiences. In one year, we increased Facebook reach by 9.2% and engagement rate by 25%.
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Social media represents the bulk of your brand’s online presence. So it works best when you’re using it as a strategic tactic along with your other digital efforts.
Stay in the know on the latest Facebook algorithm changes, Instagram features, and social media best practices.