Data & Analytics

Data and analytics fuel and help measure performance. We analyze data to understand what happened and why.

Visual Reporting Tracks KPIs

We go beyond the numbers and help you visualize the data. We provide dynamic charts, graphs, and dashboards that quickly highlight your key metrics in an easy-to-understand way.

Multi-Channel Analytics Tell The Whole Story

We show you the full picture of how your various channels and campaigns are working together.

Knowledge to Get Where You Want to Go

Data shows you where you are. Insights show how you got there. We take all of your website and marketing data and go a level deeper to understand how you get from point A to point B.

We transform data into insights.

The world is filled with data. In the digital age, data is collected and transferred every second of the day. We translate your valuable data and analytics into actionable insights to better inform your digital marketing strategies.

Market Research

Market research gives you insight into what consumers want and how they want it. We gather data from both primary and secondary sources and then use that data to better inform your digital strategy, so you can focus on the marketing efforts that matter most.

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Personas & Audience Segments

Get a better understanding of your customers — their preferences, interests, and decision-making process. Through interviews and surveys, we learn about user pain points and preferences. We use those insights to craft audience personas so your messaging and marketing tactics meet the needs of your audience.

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Conversion Optimization & A/B Testing

Without clear direction for what to do next, your audience may abandon your site. Capture them at their point of interest with clear calls to actions. Conversion rate optimization (CRO) increases ROI by making the user experience easier. Using quantitative and qualitative analysis and A/B testing, we optimize the style and placement of calls to action across your website to encourage users to take a desired action.

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UX & User Behavior

Understanding how users interact with your website is crucial to optimizing for conversions and optimizing for a seamless user experience (UX). We dig into the data to look at where users are falling off your site or running into pain points. Our strategists analyze the flow of users through your site as well as their overall behavior then make the necessary UX changes to improve their experience.

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Data Analysis & Interpretation

Interpreting all the data you collect is important for making informed business decisions and long-term strategic planning. We help you sort through all the information and provide valuable insights into what’s important and what’s just a blip. Using information from your advertising and social media accounts in conjunction with website analytics, we create custom dashboards that highlight the data that is critical to your business goals.

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Contact us for more information on Data & Analytics services.

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