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Blazing New Paths in Gaming and Fashion With Greg Selkoe

Published by Spinutech on June 9, 2024

Here’s a glimpse of what you’ll learn:

  • [2:39] Greg Selkoe's journey from navigating a learning disability to becoming an entrepreneur
  • [6:07] The origins and explosive growth of Karmaloop
  • [9:13] How Greg propelled FaZe Clan to a multimillion-dollar business
  • [13:41] The pivotal role of audience-building and celebrity partnerships in XSET’s growth
  • [16:22] How targeting a broader market segment helps differentiate XSET
  • [20:08] Building positive cultural impacts through philanthropic work
  • [22:59] The invaluable role of mentors in Greg's journey

In this episode…

What does it take to revolutionize an industry not once but multiple times? How do industry pioneers turn creative concepts into lucrative ventures that resonate across generations?

Greg Selkoe, a trailblazing business leader, transformed his passion for lifestyle brands into highly successful entrepreneurial ventures. From his pioneering e-commerce success with Karmaloop to his instrumental leadership at FaZe Clan and the evolution of his new venture XSET, Greg’s story highlights an unrelenting pursuit of innovation. By focusing on content and celebrity partnerships, XSET has grown rapidly, creating a community-centered brand that merges gaming and lifestyle. He emphasizes the value of resilience, pivoting, and mentorship, drawing from experiences with impactful mentors. Through his revolutionary approach, Greg redefines industry boundaries, making significant strides in gaming and fashion.

In this episode of the Growth Fire Podcast, Kevin Hourigan welcomes Greg Selkoe, the Co-founder and CEO of XSET, to discuss the art of pivoting in entrepreneurship. Greg shares his remarkable journey, from a creative kid with learning disabilities to a widely recognized fashion industry pioneer. He highlights the role of audience-building in XSET’s development, the power of content in driving business growth, and how philanthropic work fosters a positive company culture.

Quotable Moments:

  •  "You're only beat if you don't get back up."
  • "Content drives everything."
  • "You've only failed if you give up."
  • "Success comes from the unrelenting pursuit of your passion."
  • "Build something that impacts other people and is a positive force in the world."

Action Steps:

  • Pursue your passion with tenacity and patience: Greg's early hardships transformed into success because he never allowed failures to halt his passion for business, underscoring the power of perseverance.
  • Embrace the role of content as a growth catalyst: Greg's focus on content shows that meaningful engagement can drive a brand forward, demonstrating its potency in audience-building and retention.
  • Leverage the influence of strategic partnerships: Collaborating with celebrities and influencers can expand reach and resonate with wider demographics, proving the effectiveness of piggybacking on established audiences.
  • Seek mentorship and remain teachable: Greg's success was guided by mentors' expertise, illustrating how mentorship can close knowledge gaps and promote informed decision-making.
  • Adapt and pivot strategies to match evolving markets: As the consumer landscape shifts, Greg's adaptive approach with XSET showcases the importance of being receptive to change for sustained relevance.

Sponsor for this episode...

This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.

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Guest Contact Details

Greg Selkoe is the Co-founder and CEO of XSET, an esports lifestyle gaming brand. Renowned for his pioneering contributions to e-commerce, entertainment, and esports, he previously founded the Boston streetwear company Karmaloop, driving it to over a billion in lifetime revenue. While serving as president of FaZe Clan, Greg took revenue from zero to $36M in 2 years, before exiting at a $400M valuation.

An alumnus of Harvard's Kennedy School of Government and Y Combinator, Greg has been honored as Ernst & Young’s Entrepreneur of the Year, one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs, and a Summit Series Top 35 Entrepreneurs under 35.