New Business Growth &Amp; Client Acquisition

• Lead for the agency’s net-new business strategy by identifying, qualifying, and converting high-potential opportunities.
• Build and manage a performance-focused pipeline aligned to monthly, quarterly, and annual revenue targets.
• Oversee outbound efforts, lead generation, and inbound response strategies to ensure consistent pipeline health and conversion velocity.
• Work hand-in-hand with the Head of Marketing to scale and execute our ABM strategy.
• Ensure seamless integration of marketing campaigns, account targeting, and sales outreach.
• Collaborate with business development and marketing teams to accelerate deal cycles and ensure message-market fit.

Strategic Positioning &Amp; Market Differentiation

• Shape and continuously evolve the agency’s market positioning, value proposition, and growth messaging.
• Align brand narrative with current capabilities and future aspirations, ensuring consistency across sales, marketing, and PR touchpoints.
• Develop and maintain a forward-looking growth roadmap, balancing short-term wins with long-term agency goals.
• Monitor competitor positioning and market shifts to inform go-to-market strategies and thought leadership efforts.

Sales Leadership, Operations &Amp; Enablement

• Develop and execute a comprehensive sales strategy aligned with company growth targets.
• Establish sales forecasts, KPIs, and performance metrics to measure success.
• Own responsibility for agency's annual sales goals, individual quota and team quota
• Collaborate with the executive team to refine GTM positioning and value proposition.
• Design and implement repeatable, scalable sales processes.
• Oversee pipeline management, reporting, and forecasting accuracy.
• Continuous optimization of HubSpot CRM, automation, and sales tech stack.
• Recruit, train, and mentor a high-performing sales team.
• Foster a culture of accountability, innovation, and results.
• Coach team members on consultative, solution-based selling

Pitch Strategy &Amp; Cross-Functional Orchestration

• Lead the development of compelling proposals and presentations that communicate the full breadth of the agency’s capabilities.
• Orchestrate cross-functional pitches that bring together media, creative, digital, and strategy leaders to win high-value, multi-service engagements.
• Ensure proposals reflect modern marketing practices, client needs, and differentiated agency value.
• Support internal teams with reusable assets and frameworks that improve pitch readiness and storytelling at scale.

Strategic Partnerships &Amp; Ecosystem Expansion

• Cultivate and maintain strategic relationships with tech platforms, consultants, and channel partners that extend the agency’s reach.
• Identify opportunities to co-market or co-sell with partners to access new markets and client verticals.
• Help define new service offerings or bundled solutions in partnership with internal practice leads and external collaborators.

Ai Integration &Amp; Innovation Leadership

• Integrate AI and automation into agency growth strategies, sales workflows, and solution development.
• Champion the use of AI tools to improve productivity, enhance insight generation, and increase speed-to-value in pitch development.
• Partner with internal teams to package and promote AI-powered capabilities as part of proposals and go-to-market offerings.
• Educate internal teams and clients on how AI can differentiate our agency and create competitive advantage.

Client Expansion &Amp; Organic Growth

• Partner with client engagement teams to identify upsell, cross-sell, and white-space opportunities within existing accounts.
• Contribute to account planning, QBRs, and long-term client expansion strategies that drive sustainable, profitable growth.
• Help develop repeatable frameworks that scale client expansion efforts across teams and verticals.

Growth Operations &Amp; Revenue Oversight

• Own revenue and conversion KPIs, including pipeline velocity, win rates, and forecast accuracy.
• Build and manage CRM discipline, reporting, and operational processes that support scalable growth.
• Lead pricing strategy and scope development in partnership with agency leadership and service leads.
• Ensure transparency and consistency in how growth performance is tracked, reported, and optimized.

Requirements

• 10+ years of experience in digital marketing, business development, or growth strategy within a digital or integrated agency setting.
• Proven track record securing multi-million dollar deals and orchestrating complex, multi-service proposals.
• Deep understanding of digital marketing disciplines, full-funnel strategy, and client buying behavior.
• Demonstrated success applying AI and automation tools to marketing operations, client solutions, or sales enablement.
• Strong commercial acumen with excellent negotiation, pitch leadership, and value articulation skills.
• Collaborative executive with the ability to influence cross-functional teams and guide strategic decision-making.
• Adaptable, strategic thinker who thrives in fast-paced environments and is committed to innovation-led growth.