Digital Paid Media Strategist
Job Description
Spinutech is seeking a Digital Paid Media Strategist to join our growing team. The Strategist will be responsible for creating, maintaining, and analyzing paid media campaigns across a variety of clients and industries. This role requires both hands-on platform execution and strategic oversight across search, programmatic, and performance media channels.
You will be expected to provide a proactive level of service to clients, build and maintain strong relationships, and identify opportunities to grow business within existing accounts.
Responsibilities
- Manage and optimize cross-channel paid media campaigns including Search, Performance Max, YouTube, Display, Demand Gen, and programmatic DSP platforms
- Execute bid, budget, targeting, creative, audience, and keyword optimizations
- Identify and pause underperforming keywords, ads, placements, and campaigns
- Monitor pacing and performance across channels to ensure efficient budget allocation
- Apply learnings across accounts to improve performance at scale
- Provide strategic recommendations and performance insights to internal teams and clients
- Monthly client reporting
Required Experience
- Proven experience managing multiple accounts simultaneously
- Strong knowledge of Search and Performance Max optimization
- Ongoing working understanding of programmatic DSP platforms and campaign management fundamentals
- Experience managing YouTube, Display, and Demand Gen campaigns
- Comfortable working in MCC environments and using Google Ads Editor
- Experience optimizing toward lead-generation goals for both B2B & B2C
- Ability to analyze performance trends and take decisive action
Preferred Experience
- Hands-on experience managing campaigns within programmatic DSPs (e.g., The Trade Desk, DV360, or similar platforms)
- Experience with audience segmentation, contextual targeting, and retargeting strategies
- Experience managing high-volume, geo-targeted campaigns
- Familiarity with seasonal demand and call-driven accounts
Working Style
- Highly organized and detail-oriented
- Able to work independently in a fast-paced environment
- Strong communicator who can surface insights, risks, and opportunities clearly
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